New

Bloomstay Vitalizing Cream
Firmer, livelier skin

with plum blossom
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Highlights

Bloomstay Vitalizing Water
Bloomstay Vitalizing Water Bloomstay Vitalizing Water harmonizes the anti-oxidant energy of plum blossom with Yuzu components to leave the skin feeling rejuvenated with a hydrated and smooth finish
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Bloomstay Vitalizing Serum
Bloomstay Vitalizing Serum Bloomstay Vitalizing Serum combines the antioxidant properties of plum blossom with components from five germinated fruits and seeds to leave your skin with a bright glow and fresh look
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Theme

The elegance of plum blossom
falls into the skin.
‘First Care Activating Serum EX Plum Blossom’ presents healthy radiance
to the skin by adjusting skin balance with JAUM Balancing Complex™.
This serum embodied the precious vitality and delicate scent of
white plum blossom, providing liveliness to the skin.

Experience

The precious light
on the skin Sulwhasoo
Lantern Collection

The motif of the Sulwhasoo flagship store focuses
on the ‘lantern’. It is meant to highlight beauty
with Asian wisdom, just like a lantern guiding one’s way
through the darkness.