First Care Activating Serum EX

First Care Activating Serum EX First Care Activating Serum EX

An essential regimen first-step serum formulated with JAUM Balancing Complex™ assures optimal skincare results by restoring balance to skin.

Product characteristics and information capacity

  • Moisture
  • Hydration
  • Radiance
  • Lifting
  • Renewing
  • Balancing Step
  • 60ml/90ml

Powerful JAUM Balancing Complex™ restores skin balance

JAUM Balancing Complex™ fights off signs of aging

JAUM Balancing Complex™ is made with a meticulous, 18-hour process. It involves five optimal ingredients, discovered through extensive research and testing of over 3,000 Korean herbal medicinal ingredients found in ancient Asian texts.

By hydrating and balancing your skin, this serum generates the glowing radiance of healthy skin

The new JAUM Balancing Complex™, now 180 percent more concentrated than before, restores your skin’s healthy radiance by treating signs of aging, rejuvenating the skin’s vitality, and creating the optimum balance of moisture, transparency and suppleness.

Applied directly after cleansing, our boosting serum enhances your next steps

As the first step after cleansing, our serum helps balance your skin and boost the absorption and effectiveness of any treatments used after it. Especially suitable for sensitive skin, the formula is designed to protect delicate skin types.

Sulwhasoo First Care Activating Serum EX X Media Art

Restore skin’s perfect balance for ultimate moist radiance, Sulwhasoo First Care Activating Serum EX

Sulwhasoo would like to introduce the 5th ‘Sulwhasoo Korean Art Collaboration Project’ under the theme of ‘modern reinterpretation of traditional beauty.’

In May 2015, collaborating with a media artist Kim Yong-min, we present JAUM Balancing Complex™ based on five precious ingredients that are carefully selected from 3,000 herbs.

It will show its peak of unprecedented radiance which has been upgraded by the unique formula.

You can experience the global status of First Care Activating Serum EX which dramatically changed the beauty routine for women in Korea as well as in the rest of the world.

Meet the wit of Sulwhasoo which is realized into pop art with the evolved 4th generation of First Care Activating Serum EX.

Beauty Method

Beauty Rituals with

First Care Activating Serum EX

Experience the genuine radiance
from Harmony and Balance


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