50-year Great Journey to Holistic Beauty

50-YEAR Ginseng Research 50-YEAR Ginseng Research

50-year Great Journey to Holistic Beauty

Sulwhasoo’s journey to holistic beauty, beauty of harmony and balance. It all began with Asian wisdom imbued with nature’s divine work and vitality, and ginseng, the most precious botanical ingredient in Asia.

Essence of 50-year ginseng heritage-Sulwhasoo has achieved a profound harmony with Asian beauty through 50 years of ginseng research. Sulwhasoo is reaching out to the world with Concentrated Ginseng Renewing Cream EX, which embodies the discovery of ginseng, the history of care and unwavering commitment to research. Essence of 50-year ginseng heritage-Sulwhasoo has achieved a profound harmony with Asian beauty through 50 years of ginseng research. Sulwhasoo is reaching out to the world with Concentrated Ginseng Renewing Cream EX, which embodies the discovery of ginseng, the history of care and unwavering commitment to research.

Korean ginseng,
the beginning of perfect beauty

Ginseng has long been prized as nature’s most wonderful present.
Korean ginseng, which is regarded as the best of its kind and recognized for its precious qualities, marks the beginning in the history of Sulwhasoo’s research in traditional Korean herbal medicine.

Sulwhasoo’s principles for ginseng cultivation,
a testament to top quality

Sulwhasoo has introduced a thorough five-step control and strict quality standards to ginseng cultivation process.
It is the dedication to quality and care for ingredients that makes Sulwhasoo unique as a brand.

Ginsenomics™,
the culmination of 50 years of ginseng research

Through Ginsenomics™,
Sulwhasoo has conducted extensive research on the entire ginseng plant to unveil the efficacy of ginseng on skin.
In addition, Sulwhasoo continues to develop ginseng processing and cultivation methods and technologies to deliver the efficacies.

Sulwhasoo’s unique ginseng processing
Bio-conversion Technology™

“Eating ginseng is beneficial for health. What about applying it to the skin?”
Sulwhasoo’s ginseng research started with this small idea.
Sulwhasoo has perfected the ultimate antiaging solution with Bio-conversion Technology™, converting rare ginseng saponin to active ingredients that penetrate into the deeper layers of the skin.

NEW Concentrated Ginseng Renewing Cream EX,
another innovation in 50 years of ginseng research

Sulwhasoo presents the 4th generation Concentrated Ginseng Renewing Cream EX, the culmination of 50-year ginseng heritage. The upgraded Concentrated Ginseng Renewing Cream EX offers a whole new definition of antiaging.

To be released in September

Sulwhasoo’s beautiful milestones- In its half-century journey from ABC Ginseng Cream to Concentrated Ginseng Renewing Cream EX, Sulwhasoo has been spreading heart touching beauty that transcends the time and space Sulwhasoo’s beautiful milestones- In its half-century journey from ABC Ginseng Cream to Concentrated Ginseng Renewing Cream EX, Sulwhasoo has been spreading heart touching beauty that transcends the time and space
1966 ABC Ginseng Cream, the origin of Sulwhasoo 1966 ABC Ginseng Cream, the origin of Sulwhasoo
1973 Ginseng SAMMI infused with ginseng saponin 1973 Ginseng SAMMI infused with ginseng saponin
1987 Sulwha, foundation of research in traditional Korean herbal medicine * ‘Sulwha’ literally means ‘snow flower’, and conveys the metaphor of blooming beautiful snow flowers on the skin. 1987 Sulwha, foundation of research in traditional Korean herbal medicine * ‘Sulwha’ literally means ‘snow flower’, and conveys the metaphor of blooming beautiful snow flowers on the skin.
1997 Sulwhasoo, the essence of traditional Korean herbal medicine and Asian beauty *Sulwhasoo continued to carry the history of Sulwha, adding "soo (excellent)" to the name. 1997 Sulwhasoo, the essence of traditional Korean herbal medicine and Asian beauty *Sulwhasoo continued to carry the history of Sulwha, adding "soo (excellent)" to the name.
2016New Concentrated Ginseng Renewing Cream EX restores natural vitality in the skin by unlocking ginseng’s vitality through 50 years of research(To be released in September) 2016 Concentrated Ginseng Renewing Cream EX restores natural vitality in the skin by unlocking ginseng’s vitality through 50 years of research(To be released in September)
The birth of ABC Ginseng Cream in 1966 became the fertile ground of the Sulwhasoo brand, and the ginseng research has been in pursuit ever since for 50 years. The birth of ABC Ginseng Cream in 1966 became the fertile ground of the Sulwhasoo brand, and the ginseng research has been in pursuit ever since for 50 years.