HOTPICKS - A Preview of the Advanced Formula image

HOTPICKS - A Preview of the Advanced Formula

null | 2015.06.24

Premium skincare brand Sulwhasoo continues its scientific quest for the combination of Korean medicinal herbs and modern technology to promote the Korean traditional beauty wisdom. The coveted First Care Activating Serum became an instant phenomenon since its debut in 1997. Now the fourth generation of the star product comes with the enhanced key formula JAUM Balancing ComplexTM to boost up its anti-oxidizing capacity by 1.8 times. The serum improves skin texture by repairing the 5 major conditions caused by environmental pollutants and ageing, proposing an all-round solution for a revitalized, regenerated, supple, translucent and hydrated complexion that envelops the skin with a deeply moisturized glow.

Twofold Performance for Rejuvenated Look

As for Sulwhasoo’s makeup range, the make-up line is expanded with two cushion foundations, namely Perfecting Cushion Brightening SPF50+ PA+++ and Evenfair Perfecting Cushion SPF50+ PA+++. Both are rich in ginseng essence and a number of precious natural herbs. The former contains Magnolia Extracts, White Ginseng Polysaccharides and the sophisticated Pearlescent Complex, which are effective of stopping melanin production and brighten up complexion; the latter contains Apricot Kernel Oil and Jaumdan to moisturize skin and conceal fine lines, imparting energy to the skin from within for a long-lasting and refreshing look.

  • Sulwhasoo First Care Activating Serum EX $640/60ml (available from 3 July)
  • Sulwhasoo Perfecting Cushion Brightening SPF 50+ PA+++ $460/15g x2
  • Sulwhasoo Evenfair Perfecting Cushion SPF50+PA+++ $430/ 15 g x 2