Bestseller serum product. Sulwhasoo sells 1 product every 10 seconds*
- 400,000 customers** have purchased 10 or more bottles**
- Ranked no. 1 in the anti-aging and serum category for 7 consecutive years***
Fifth generation JAUM Activator™ awakens the natural power of the skin
A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.
Youth Master Technology
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.
Activate your skin’s natural abilities,
to rejuvenate it with just one bottle a day
SKIN YOUTH INDEX
Total anti-aging index that intuitively shows Sulwhasoo’s skin improvement based on 6 indexes(Hydration / Radiance / Translucency / Wrinkle reduction / Brightness / Skin barrier).
- Improved Hydration : +10.76%
- Improved Radiance : +7.64%
- Improved Translucency : +1.6%
- Reduced Wrinkle : -4.85%
- Improved Brightness : +1.7%
- Skin barrier (Improved Moisture loss) : +16.98%
* Clinical Trial Results | Subjects: 32 subjects (ages 35~59) / Trial Period: August 26, 2019~November 29, 2019 / Testing Agency: P&K Skin Research Center Co., Ltd.
* SKIN YOUTH INDEX | Standard score of clinical test result, Skin before improvement 100.
SKIN YOUTH INDEX
Improvement of total anti-aging index based on 6 indexes
- Skin barrier
Benefits of the First Care Activating Serum are proven to be 99% by consumers worldwide
- Improved Skin Condition : 97% (In the following morning)
- Comfortable skin experience : 99%
- Moist and smooth skin texture : 98%
- Firmer Skin : 94% (In the following morning)
- Stronger protective skin barrier : 96% (Expected Benefits From Long-Term Use)
- Healthier skin : 97% (Expected Benefits From Long-Term Use)
How to Use
How to use
After cleansing your face, use the product immediately to begin your anti-aging routine.
Cleanse your face in the morning/evening. Pump the applicator 2~3 times to dispense the product onto your hands, then cup both hands together to inhale the fragrance.
Use your fingertips to apply the product on your skin, then gently wrap your face with your palm to improve absorption.