First Care Activating Serum
An indispensable, anti-aging essence that produces stronger, more radiant skin with an all-around skin moisture barrier
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Skin Type All types
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Skin Benefits Skin moisture barrier, Anti-aging
A single bottle delivers skin looks healthier
every day**
- Improved moisture level +10.76%
- Reduced eye area visibly wrinkles -4.85%
- Improved clarity +1.6%
- Improved radiance +7.64%
- Improved resilience +11.07%
* Limited to instantaneous effects
** Based on a 8-week clinical study on 32 Asian women ages 35-59
Exceeding customer expectations after using
the product for 4 weeks
- 96% agreed skin felt protective
- 94% agreed skin protective capacity improved
- 95% agreed skin felt stronger
** Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)
ACTIVATING SERUM
Your skin, More radiant than ever
with First Anti-aging Care
every 10 seconds*
- 400,000 customers who have purchased
a minimum of 10 bottles**
- Ranked 1st in the boosting essence category for 9 consecutive years***
- First product to reach KRW 3 trillion
in cumulative sales****
*Based on domestic cumulative sales from January to December 2018
**Based on internally extracted AmorePacific data for customers who
purchased the First Care Activating Serum from its first release in 1997 to 2019
***Kantar 2012~2020, based on domestic purchase amount
****Based on product sales within AmorePacific from its first release in 1997 to August 2020
anti-aging Skin moisture barrier technology of its kind
Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-aging technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier inside and out.
Natural capacity to Deliver stronger and more radiant-looking skin.
Using the First Care Activating Serum
- Improved skin condition (following day) 97%
- Firmer looking skin (following day) 94%
* Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)
A formula technology that helps the serum to absorbs quickly and refreshingly into various skin types.
Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.
Enjoy more benefits with the Sulwhasoo serum duo.
Reinforce the skin moisture barrier with the First Care Activating Serum, and improve its resilience with the Concentrated Ginseng Renewing Serum.
The Sulwhasoo Heritage and Science Center is Sulwhasoo's research center that represents the beauty of oriental medicine science. From research on herbal ingredients, including ginseng, to the use of big data, the Sulwhasoo Heritage and Science Center studies traditional herbal ingredients and the latest developments in dermatology.
The First Care Activating Serum is the “first step” in your beauty routine, providing an essence that restores balance to your skin.
After cleansing, rub both hands to generate heat, then dispense the First Care Activating Serum on both hands (palms).
