The promotional video of the First Care Activating Serum EX

The First Care Activating Serum EX delivers a radiantly glowing complexion beyond comparison.

2015.04.30
A revolutionary and innovative beauty routine--that starts with the First Activating Essence EX--was created through the traditionally inherited wisdom of Asia over the past millennia. Based on the logic of harmony and balance, the essence contains JAUM Balancing Complex™ that is formulated with five valuable medicinal herbs.

The precious aura that leads to the zenith of radiance.
The First Care Activating Serum EX that continuously defines the beauty heritage in the past 18 years.
The beauty that surpasses the world.
Sulwhasoo introduces a more perfect First Care Activating Serum EX.

First Care Activating Serum EX