In its ninth year, the 2015 Sulwha Cultural Exhibition brings back
a moving story of eternal love to life with a modern touch
by breathing imagination into the tale of crape myrtle.
Symbolic motifs in traditional folktales
– good and evil, commitment and promise,
meeting and parting, death and reincarnation –
are reconstructed with varying and unconventional viewpoints.
The playful and unexpected twists allow visitors to look at the
familiar story with new perspectives.
DONGJOO SEO Graphic design
Visitors on their way to the Sulwha Cultural Exhibition venue first encounter
a giant artwork that embraces the entire exterior of the exhibition building.
The artwork, which greets visitors to the Sulwha Cultural Exhibition, serves
as the flag illusion. created by graphic designer Dongjoo Seo. The story is
structured to overlap with the table of crape myrtle and deliver sensory
expression through segmentation. magnification and reconstruction of the
image of crape myrtle. That is, the visualization of the sentiment that
underpins the table of crape myrtle makes the first impression on visitors to
Dongjoo Seo experiments with various genres from simple illustration images to documentary films. Dongjoo Seo has been globally recognized for his talent, becoming the winner of the 2008 ABOBE® Design Achieve- ment Awards in the illustration category during his college year.
Upon stepping into the lobby of the gallery, visitors will be overwhelmed by the intensity of the vivid red. There awaits: “Longing is colored in Love.”, a light installation work on the exhibition theme – Tale of crape myrtle with 100 clear acrylic pipes and red acrylic sheets. The red tide of light that fills the space around the artwork delivers the image of crape myrtle, whose red blooms last for 100 days, and a delicate metaphor for waiting and love.
The design studio monocomplex, comprising Jangwon Cho, Hyunwoo Park, Eunsang Hwang and Taemin Kim, displays the feelings, thoughts, and complex elements we encounter in life through liberal forms of objects by utilizing various materials. The disengaged forms that boundlessly unfold through the collision between objects and people as well as amongst people are expressed by basing on modern elements and different aesthetic standards. The theme which contributes to these outcomes is simply to assist the derivation of ideas in the audience as sell as induce subjective imagination that is displayed through different forms.
MINSEOP YOON Installation
Walking past the lobby. visitors enter an idle. peaceful town near the sea-
side portrayed by Minseop Yoon. Minseop Yoon’s artwork opens the door
to the table of crape myrtle. Minseop Yoon captures a peaceful village with
houses, trees and children with black silhouette. The tragic fate of the small
village, which sacrifices a woman to the python every year, is maximized by
the physical property of a thin black object, which presents an irony to the
Minseop Yoon, an installation artist, does line drawings with plastic rods. Minseop Yoon received a BFA degree from Chungang University and a MFA degree from School of Visual Arts. Minseop Yoon had a number of solo and group exhibitions in Seoul (2014) and New York (2012) and is widely regarded as a promising artist.
teamVOID Interactive art
At the end of first floor, visitors come a across teamVOID’s work, which
creates the interplay of the shadows to portray the encounter between a
woman, an offering to the python, and a young man, a rescuer to put a
tragedy to end. LED modules react to the motion of visitors, sensed by
Kinect, creating a labyrinth of shadow cast by columns installed in the exhi-
bition room. A walk to the space, where light and shadow meet and mingle
to create diverse patterns, takes visitors to an emotional journey and situa-
tion, which the young woman and man must have experienced upon their
the media art group teamVOID consists of junbong Song and Jaehyuck Bae and pursues the convergence between technology and art from the view- point of a system. Experimental systems are designed and materialized to become artworks through various art objects such as interactive media, connecting formation and light formation.
OH YOU KYEONG Installation
On the second floor, the installation artworks by OH You kyeong grab
attention. The fateful moment, when the young man, disguised as a
woman, took the altar and confronted the python, is visualized with
bundles of transparent plastic tubes, which crawl throughout the room.
The effects of light present dynamic visual experiences to visitors, who walk
around the installation artworks, and revive the intensity between the
young man and the python and the solemn challenge to the fate.
OH You kyeong. an installation artist, uses all things in the world as objects. She uses mostly disposed or wasted things or mass-produced items such as Plastic bags, rubber balloons and paper cups to create a new order of the World. OH You kyeong received M.F.A Art Plastique. Universite Paris 8 and a doctor’s degree from Ecole Nationale Superieure des Beaux-Art in France. OH You kyeong has been raising her profile through various exhibi- tions.
CHAEWON KIM Installation
At the end of the stairs to the second floor, visitors face the installation arts, which portray the strong promise and commitment between the woman and the man and the woman’s desperate waiting. The stream of the river is visualized with coffee stirrer and plastic objects by Chaewon Kim, installation artist. Installation works positioned in every corner of the exhibition room – the floor, wall, banister and the void in the space – are coated with thermochromic paint, which changes in color when touched. When people put their hands on the artworks, the temperature will change at a different pace, creating gradation of color. The desperate waiting takes the form of a river, and touches by visitors visualize the promise and commitment between the woman and the man.
Chaewon Kim works with 3D animation and digital photography, based on non-linear installations through random accumulation and alignment of everyday objects. The digitally created soaring forms and intricate structures, which spur imagination, from and unbounded cosmic space. Chaewon Kim received B.F.A and M.F.A from Ewha Womans University for painting(printed painting) and M.F.A from the school of the Art institute of Chicago for print media.
JIHYUN BOO Installation
Deep inside the exhibition room on the third floor, the glimmer of fish attraction lights shine up in the fog. Every day, a light bulb breaks off and falls into the water tank. The broken shards of the light bulb symbolize fierce confrontation at sea and blood-red sails, which give rise to misunderstanding and result in a tragic ending. The red light that penetrates the thick fog accentuates the tragedy of misunderstanding by the woman.
The installation artist, Jihyun Boo, uses squid fish lighting to create installation works from various angles. Fish lights, which the artist remembers from her childhood in her hometown on Jeju Island, is the sentimental object that captures the scent and reminiscence of the sea. Jihyun Boo, a rising artist, actively works in Seoul and Jeju Island.
SUNGIM CHOI Installation
The stairs to the third floor take visitors to a space filled with rolling golden
waves. Past the stairway, visitors step onto the golden floor and walk
through the golden curtain. Sungim Choi creates a link between the image
of a golden sunset and death. Against dim red lights of the artwork created
by jihyun Boo. the passage through the golden path, which stands for
eternity, transcends the tragic ending of the female heroin, who took her
own life due to a misunderstanding, and the journey of fate, which is
reborn as a flower every year.
Sungim Choi focuses on the balance between daily lives and artwork and life and art. The golden path created by Sungim Choi, who strikes a balance between contradicting or ambivalent concepts through various art objects, gives off a golden glow, creating a new perspective into life and death.
DAE SONG LEE Architect
The last exhibition room on the third floor enables visitors to reach the
climax of the tale, presenting an object of crape myrtle, which blooms in
red at the site of death. The architect applies the principle of differential
growth, easily observed in coral reefs in nature, to create curled, giant
petals of crape myrtle through programming. The red light reflecting on
clear plastic petals portrays the noble sprit of a woman, who was reborn as
crape myrtle at the site of her death.
Dae Song Lee, an architect and illustrator, graduated from the Royal Insti- tute of British Architects and teachers at the School of Architecture of Han- yang University. Dae song Lee, a self-declared materialist, has established the Design System Lab, conducting research into and experiments with a material system Lab, conducting being. Based on his understanding of “form” as infinitely intertwined relationship through difference and rep- etition, Dae Song Lee explores the realm of emergent property through computer technology/technique and diagram methodology.
JAEMYOUNG DOE Sound
The music that plays throughout the exhibition is a musical reinterpretation
of the folklore by Jaemyoung Doe. which enables visitors to immerse into
the artworks. His music focuses on ‘waiting’ of the whole storyline and
carries a ‘heartbreaking’ sentiment. The six-to seven-minute long music
gives sound to numerous feelings and changes of thoughts that bloom and
wither from waiting.
Jaemyoung Doe is the leader of Loro’s, one of Korea’s leading rock bands, which has won the New Singer of The Year Award in Korea in 2009 with the first album [PAX] and the Best Modern Rock Album and Album of The Year with the second album “W.A.N.D.Y*”. Jaemyoung Doe has worked on a number of films, theater dramas and exhibitions as a music director and was invited to hold a showcase at “MIDEM”, one of the largest music exhibit- Tions in France. In June 2015.
Jihee Min portrays the key scenes of the folklore through classic formularization. The traditional motifs such as waves and flowers observed in the folk painting and classical printmaking embody the characteristics of the object and the traditional folktale, with full of contemporary details of characters, delicate expression of emotion and a warm perspective of the tale of crape myrtle. Her illustrative reinterpretation of the tale of crape myrtle is presented as a coloring book, as an art reproduction of the exhibition, which allows visitors to take home the impressions of what they have seen at the exhibition.
Jihee Min, illustration designer, works under a pseudonym Deardays, with the motto of creating ‘healthy graphic presents to my children’. She designs witty graphic ideas to capture happy moments that happen in everyday life and makes them memorable in the future. Jihee Min was named as a rising designer at the 2014 Seoul Design Festival and has been working with various brands such as Pascucci and Banila Co and public organizations.
DONGJOO SEO(Graphic design)
OH YOU KYEONG(Installation)
DAE SONG LEE(Architect)