First Care Activating Serum EX has been Sulwhasoo’s signature product, pursuing Harmony and Balance, and has been the all-time best-seller since 1997. It has been written into the history of beauty with a reliable companion of women in Korea and around the world for the past 22 years. First Care Activating Serum EX was developed with a rather unique concept as the ‘First step serum’ to be applied right after cleansing, and was the world’s very first boosting serum formulated with Korean medicinal herbs. As a result, it has been loved for such a long time because of Sulwhasoo’s original JAUM Balancing Complex™. About 3,000 Korean medicinal herbs found in the old text were tested thousands of times in the process of selecting five optimum ingredients—Peony, Sacred Lotus, Solomon’s Seal, White Lily, and Rehmannia. Sulwhasoo also researched several processing and brewing methods to achieve the best efficacies. Some of the methods include the technology to apply high pressure in shaking the ingredients thoroughly to extract more active substances from hidden surfaces, and brewing mixed ingredients while testing them every 10 minutes to determine that 18 hours was the optimal length of time necessary. In the meantime, Honeyed Process™ in POJE Optimizing Process™ helped ingredients matured in honey before baking them in earthenware. All of these devoted methods are part of Sulwhasoo’s pride, and are applied to JAUM Balancing Complex™, the key ingredient of First Care Activating Serum EX.
First Care Activating Serum EX is purchased by Sulwhasoo customers in the largest numbers first and most frequently. It is a skin-restoring formula with the concentrated JAUM Balancing Complex™ to deflect signs of aging. Aging begins when the five indicators of youthful skin—Resilience, Vitality, Nourishment, Clarity, and Elasticity—lose balance. First Care Activating Serum EX resets skin balance to achieve ultimate harmony. These results have been proven by clinical studies; when First Care Activating Serum EX was used for 8 weeks, the five indicators improved by 103% to as much as 134%, fortifying the basic strength of the skin. As First Care Activating Serum EX enhances the basic strength of the skin, it can defend itself from severe environmental factors and enhance antioxidants that work against fine dust attack for healthier skin. First Care Activating Serum EX is well-known as the ‘First step serum.’ It is the boosting serum that is applied first after cleansing to restore the balance of dry skin and boost the absorption of other products. Enhancing the skin’s basic strength and resetting the skin’s imbalance with First Care Activating Serum EX is a wise way to begin an anti-aging regimen to restore youthful skin with shiny radiance.
How to use
First Care Activating Serum EX
Rub hands together and spread First Care Activating
Serum EX over palms.
Gather both palms and inhale the fragrance to experience its relaxing effect.
Press over the cheeks, forehead, and eye area for absorption.