Forest Morning, Gentle Blossom, First Peace, Capturing Moment, Inner Fullness
First Care Activating Line
Your skin begins to age not just because you are getting older, but because Yin and Yang is not in balance. Sulwhasoo focused on this fact, and discovered JAUM Balancing Complex™, the essence of Korean herbal medicine formulated with five ingredients that restore the balance of the skin, after many years of research. Through thousands of testing, five ingredients have been selected among 3,000 Korean medicinal herbs based on the energy and nature of the five elements: Sacred Lotus, Peony, Solomon’s Seal, White Lily, and Rehmannia. These ingredients were brewed for 18 hours, and enhanced with Sulwhasoo’s original technology to create the powerful JAUM Balancing Complex™. Sulwhasoo applies JAUM Balancing Complex™ to various products, and restores the balance of aging skin. First Care Activating Serum EX was launched by Sulwhasoo in 1997. Then, First Care Activating Serum Mist serves to replenish dry skin throughout the day, while First Care Activating Mask contains 1/3 of a bottle of First Care Activating Serum EX in every sheet for the ultimate smoothness of the skin. These products are formulated to restore the skin’s balance, leaving them much younger and healthier. In 2018, five unique fragrances with delicacy and beauty inspired by natural light, trees, flowers, fruits, and roots were applied to First Care Activating Serum EX, thus presenting 5 Fragrances Collection and completing the holistic beauty that blends the heritage of JAUM Balancing Complex™ and the scents that awaken your senses. Even in an environment filled with harmful external stimuli, you would enjoy the special experience for your naturally healthy and radiant skin along with First Care Activating Line formulated with JAUM Balancing Complex™.