A Lively Story on Sulwhasoo through AR

A Lively Story on Sulwhasoo through AR

Sulwhasoo Flagship Store has used AR technology to launch a new experience program called ‘AR Experience–The Sulwhasoo Heritage Journey.’
This experience program uses AR to tell the story about the creation of JAUM Balancing ComplexTM, the core ingredient that reflects Sulwhasoo’s brand heritage, and the story about the study of ginseng found in Concentrated Ginseng Renewing Cream EX. Customers can get a better understanding of Sulwhasoo’s heritage and ingredients through such program.
The AR experience takes place on the 1st and 2nd floor of Sulwhasoo Flagship Store. Customers can use the tablet PCs available on each floor to capture designated spots with the AR technology, then Sulwhasoo’s story appears on the screen. They can learn about the skin-balancing JAUM Balancing ComplexTM at the Heritage Zone on the 1st floor, and Sulwhasoo’s original study on ginseng and the birth of Concentrated Ginseng Renewing Cream EX at the Ji Ham Bo Zone on the 2nd floor. They can also witness how Sulwhasoo Flagship Store has been offering the Tea Class and Holistic Beauty Services at the 3rd Floor Culture Lounge. Anyone can RSVP the docent tour service(30 minutes) on Sulwhasoo’s official website(www.sulwhasoo.com), and receive the trial kit after the AR experience.
In celebration of the launching of this experience program, customers who upload their pictures of trying the AR on SNS can enter the Lucky Draw Event and win the gifts, including full-sized products and product samples of Sulwhasoo.

‘AR Experience
‘AR Experience