Sulwhasoo releases art collaboration video with Media Artist Lee, Lee-Nam for Luminature Essential Finisher

KOREA | 2014.07.10

Sulwhasoo releases art collaboration video with Media Artist Lee, Lee-Nam for Luminature Essential Finisher


  • - Collaboration with Media Artist Lee, Lee-Nam to express the efficacies of Luminature Essential Finisher.
  • - The second collaboration on ‘the modern interpretation of Korean beauty’.

Sulwhasoo, the luxury brand for the depth of beauty, has released the artistic video created through collaboration with Media Artist Lee, Lee-Nam for Luminature Essential Finisher as a part of 'Korean Art Collaboration'.

In the video the butterfly from the Korean traditional vanity of an elegant woman completes the splendid mother-of-pearl and the product with the sparkling light from the “Mi-an” , literally translated as “beautifying finish” and brings that subtle yet elegant luminous to the face of the women. This picturesque footage symbolizes Luminature Essential Finisher born from the skincare wisdom of Korean ancestors, and artistically portrays the efficacies of Luminature Essential Finisher that helps with the flawless skincare finish for the natural luminosity of skin.

The first project of Sulwhasoo’s ‘Korean Art Collaboration’ for 'the modern interpretation of Korean beauty’ was for First Care Activating Serum. Jin, Si Yon presented a media art video with the splendor of light to earn great acclamation. The recent collaboration with Media Artist Lee, Lee-Nam , who reinterpretes the masterpieces of artistic masters of East and West from the modern perspective to create ‘moving paintings’, was the second project, and showed the artistic collaboration of analog and digital, and the masters and a contemporary artist for the beautiful visualization of Sulwhasoo’s pursuit of harmony and balance.

Sulwhasoo Luminature Essential Finisher, which is the first finisher applied in the last step of skincare to finish skincare, embraces the substances of previously products to maximize their efficacies and helps with the flawless skin finish for the natural luminosity of skin. Sulwhasoo’s original Locsamhyo™ maximizes the skincare efficacies and protects the skin to complete the natural luminosity of skin.