Sulwhasoo releases ‘The Legend of Sulwhasoo’

KOREA | 2014.10.29

Sulwhasoo releases ‘The Legend of Sulwhasoo’
the secret behind the legendary ingredients.


  • - Creative footage of ‘Jaumdan and ginseng’, the legendary medicinal ingredients of Asia that have been rediscovered by Sulwhasoo’s Korean herbal medicinal science.

Sulwhasoo, the holistic beauty brand that presents the beauty of ‘Harmony and Balance’ with Asian philosophy and wisdom, releases ‘The Legend of Sulwhasoo,’ a film of secrets behind Jaumdan and ginseng, which are the key ingredients of Sulwhasoo.

‘The Legend of Sulwhasoo’ is about the story of Jaumdan and ginseng, the legendary medicinal ingredients of Asian wisdom that have been rediscovered by Sulwhasoo’s Korean herbal medicinal science.

Jaumdan is Sulwhasoo’s original formula that replenishes the Yin energy that begins to lack with aging and restores the balance and radiance of skin. It is also the common formula that applies to all products of Sulwhasoo. Sulwhasoo has carefully selected five ingredients among 3,000 medicinal plants found in the classics of Korean herbal medicine and completed Jaumdan with the Poje method to heighten the efficacies of each ingredient to the utmost level for optimal skin balance

For nearly 50 years since 1996, Sulwhasoo has also studied how to extract, cultivate, and treat Korean ginseng, the legendary medicinal plant that has been highly recognized in the world. The brand was able to extract the hidden substances for radiant skin by studying the miraculous powers of ginseng, achieve the technological innovation to deliver them to the skin in the optimal conditions, and secure an unmatched level of technology and knowhow in ginseng.

This film shows the creation of Jaumdan and ginseng, the ingredients that enable Sulwhasoo’s remarkable performance, and expresses the power of legends behind Sulwhasoo’s ingredients. Overall, this creative film delivers the value of Sulwhasoo brand to its consumers.