Sulwhasoo successfully holds the ‘4th-Generation First Care Activating Serum EX Launching Event’ in Taiwan.

TAIWAN | 2015.06.03

“Captivating Taiwan with Asian wisdom”
Sulwhasoo successfully holds the ‘4th-Generation First Care Activating Serum EX Launching Event’ in Taiwan.

Numerous media and opinion leaders attended, proving Sulwhasoo’s high reputation in Taiwan.
Settled as a representative luxury brand ever since its launch in 2012, with nearly 230% average growth every year.

[Jinsoo Jeon (Vice President of Sulwhasoo Marketing Division), Charles Kao (General Manager of AMOREPACIFIC China), and Sungeun Lee (General Manager of AMOREPACIFIC Taiwan) (from left) are posing at the 4th Generation First Care Activating Serum EX Launching Event in Taiwan on June 2nd.]

[(Top) View of the 4th Generation First Care Activating Serum EX Launching Event] [(Bottom) Local Makeup Artist KEVIN (Left) and Singer Kenny Bee (Right)]

Sulwhasoo, the holistic beauty brand that presents the beauty of harmony and balance with Asian philosophy and wisdom, successfully held a launching event for the release of the 4th-generation First Care Activating Serum EX, a global best-seller of Sulwhasoo, in Taipei, Taiwan on June 2nd 2015.

The event was organized to celebrate the launching of the 4th-generation First Care Activating Serum EX, the climax of 18 years of beauty heritage of Sulwhasoo, in Taiwan and to congratulate Sulwhasoo’s successful foundation in the country as a global luxury brand since its launch in September 2012.

Numerous local media, distributors, and celebrities participated in the event, evidencing the brand’s reputation and the enthusiasm towards the new and improved First Care Activating Serum EX. Kenny Bee, an up-and-coming singer in ASEAN, and Makeup Artist KEVIN, also a famous beauty mentor for the local women in Taiwan, joined the event. The First Care Activating Serum EX Launching Event in Taiwan was programmed to present the characteristics and history of the product as the ‘first Korean herbal medicinal boosting serum’ that has innovatively changed the beauty routine of women around the world, and the story of Sulwhasoo’s success in Taiwan.

Widely loved by the trend setters and consumers in Taiwan, Sulwhasoo was first introduced to Taiwan by opening its first store in Sogo Department Store, Taipei in September 2012. For the past three years, Sulwhasoo has constantly presented exceptional products that combine precious ingredients with Asian medicinal herbs with skincare science for brand storytelling with authenticity. As a result, Sulwhasoo recorded an average yearly growth of nearly 230% until 2014 and laid a solid foundation as a luxury brand that has captured the hearts of Taiwanese women. Last March, Sulwhasoo attracted attention by opening the fourth store in Mitsukoshi A8, one of the leading high-end department stores of Taipei. Sulwhasoo is planning to open stores in other major department stores across Taiwan to increase contact with consumers. Recently, Sulwhasoo collaborated with the famous local makeup artist, KEVIN, to create a video about the makeup secrets of Korean celebrities using Sulwhasoo’s Perfecting Cushion, and the video was a great hit online capturing the hearts of women in Taiwan.

Sulwhasoo is concentrating on its growth as a global beauty brand through businesses in 10 global markets around the world, including Taiwan, China, USA, and Thailand. Sulwhasoo plans to further its reputation as a global luxury brand by improvng its brand power throughout the ASEAN countries and in USA.

About Sulwhasoo

Sulwhasoo presents holistic beauty that provides the ultimate skin solution for the inside and outside, and restores the harmony between the body and the mind by recreating with modern skin science the legendary Asian medicinal herbs, cherishing thousands of years of Asian wisdom. Sulwhasoo, the brand that gains wisdom from the laws of nature and that beautifies your body with the rare and precious ingredients of nature, in pursuit of the beauty that resembles nature, with harmony between the body and the mind. With JAUM Balancing ComplexTM, the original formula of Sulwhasoo for balanced skin derived from more than 3,000 ingredients; ginseng, the outstanding ingredient of Korea that makes Sulwhasoo’s original prescriptions even more special; and the latest bioconversion technology, Sulwhasoo delivers the value of holistic beauty to the world beyond Korea. As of 2014, Sulwhasoo has stores in Korea, China, Singapore, Hong Kong, Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and USA, successfully thriving as the Asian beauty creator.