Sulwhasoo releases upgraded Concentrated Ginseng Renewing Cream EX

INTERNATIONAL | 2016.09.01
Sulwhasoo releases upgraded Concentrated Ginseng Renewing Cream EX

Ginseng energy restores the natural vitality of skin


  • -Upgraded ginseng technologies, the culmination of 50 years of ginseng research, enhance the skin’s regeneration and defense systems
  • -The upgraded Concentrated Ginseng Renewing Cream EX restores the natural vitality of the skin and presents Image Antiaging effects by alleviating aging indicators
  • -The new-generation Concentrated Ginseng Renewing Cream EX comes in two variants, Original and Light, from which one can choose according to preferred texture and scent

Sulwhasoo, the holistic beauty brand that delivers beauty of harmony and balance with Asian philosophy and wisdom, will be releasing the upgraded Concentrated Ginseng Renewing Cream EX Original, which restores the natural vitality of the skin with enhanced anti-aging benefits of ginseng. New Concentrated Ginseng Renewing Cream EX Light which retains the efficacy of the original formula and offers options one can choose from according to desired texture and scent will also be launched.

Sulwhasoo Concentrated Ginseng Renewing Cream EX is a signature product, representative of 50 year-long ginseng research efforts that have evolved from ABC Ginseng Cream, the origin of Sulwhasoo. It is an anti-aging cream infused with Korean ginseng, which is recognized as the world’s best for its efficacy and quality. In September 2016, Sulwhasoo will be releasing an innovatively upgraded version of Concentrated Ginseng Renewing Cream EX, which has been Sulwhasoo’s highest-grossing and steady-selling product for 16 years since its release in 2000.

The new-generation Concentrated Ginseng Renewing Cream EX presents upgraded anti-aging care through Ginsenomics™, the embodiment of 50-years of ginseng research and the culmination of new anti-aging research. The greater benefits of Concentrated Ginseng Renewing Cream EX are based on the resilient vitality of ginseng roots and flowers. The Advanced Capsule Technology helps Compound K, a precious anti-aging ingredient found in ginseng roots, penetrate deeper into the skin and revitalize the skin from within. The origin of ginseng energy Ginsenoside Re extracted from ginseng flower is 6 times more concentrated than that of previous products and boosts the skin’s defense system against damaging factors.

In addition, the upgraded Concentrated Ginseng Renewing Cream EX addresses early signs of aging skin such as dryness, loss of firmness and dullness and presents Image Antiaging effects by lifting up aging indicators, which create a sagging and older look in the face. Sulwhasoo’s new facial image-defining concept, aging indicators are identified by connecting wrinkle-prone areas (areas around eyes, between the eyes, and mouth, nasolabial fold, etc.) of repeated facial expressions and decreased resilience. The renewed Concentrated Ginseng Renewing Cream EX rejuvenates the skin from within, presenting youthful beauty and Image Antiaging effects.

Moreover, the upgraded Concentrated Ginseng Renewing Cream EX presents two variants so one can choose from according to their tastes and skin conditions - Concentrated Ginseng Renewing Cream EX Original and Concentrated Ginseng Renewing Cream EX Light. Concentrated Ginseng Renewing Cream EX Original efficiently boosts boosting positive energy through nutrition-rich texture and profound ginseng scent. Concentrated Ginseng Renewing Cream EX Light is recommended for uplifting the face with a soft, refreshing texture and the fresh scent of ginseng flowers.

Sulwhasoo Concentrated Ginseng Renewing Cream EX Original & Light

  • Volume: 60ml

**Bioconversion technology™

The active ingredients of ginseng saponin exist only in a miniscule amount in ginseng plants, and are not easily extractable. When ginseng is administered orally, ginseng saponin is converted to active ingredients through interaction with digestive enzymes in the body. However, when ginseng is applied to the skin, the absence of desired enzymes makes it difficult to unlock the full potential of ginseng. Sulwhasoo developed the world’s first Bioconversion Technology™, which converts ginseng saponin into anti-aging active ingredients through interaction with enzymes, to deliver Compound K, anti-aging active ingredient, to the deeper layers of the skin.

About Sulwhasoo

Sulwhasoo believes in a holistic approach to beauty and skincare, providing the ultimate skin solution that carefully treats our inner and outer beauty. The approach harmonizes our natural beauty with ancient Asian wisdom and legendary Asian medicinal herbs to restore the delicate equilibrium between body and mind. The Sulwhasoo brand gains wisdom from the laws of nature and lavishes your body with the rare and precious ingredients of nature in pursuit of that ideal beauty. Sulwhasoo showcases the value of holistic beauty to the world with the Jaum Balancing Complex ™, our unique solution designed to supplement yin energy and help reverse aging by restoring the skin’s balance. The formula uses just five precious ingredients, carefully selected from a list of more than 3,000 medicinal herbs, including Korean ginseng, the legendary ingredient that makes Sulwhasoo’s unique formulas even more special when combined with our cutting-edge bioconversion technology. As of 2015, Sulwhasoo has stores in South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and the U.S., successfully thriving as the Asian beauty creator.