Sulwhasoo opens Volume Brightening Studio

INTERNATIONAL | 2017.02.23
Sulwhasoo ‘Volume Brightening Studio’’

Experience Volume Brightening, which brightens up the skin through the power of white ginseng


  • - Volume Brightening Studio allows visitors to experience Snowise Brightening Serum’s Volume Brightening effects in a multi-sensory way
  • - Volume Brightening Studio opens at Sulwhasoo Flagship Store on Dosan-daero in Seoul from March 1 through April 9 2017

Sulwhasoo, Amorepacific's holistic beauty brand, which delivers the beauty of harmony and balance inspired by Asian philosophy and wisdom, opens Volume Brightening Studio at Sulwhasoo Flagship Store located on Dosan-daero in Seoul from March 1 through April 9 2017.

Snowise Brightening Serum makes the skin look firmer, clearer and brighter by harnessing the power of precious white ginseng. Snowise Brightening Serum takes brightening solutions to a higher dimension by not just providing anti-melanin treatment but also Volume Brightening effects.

Sulwhasoo ‘Volume Brightening Studio’

Sulwhasoo ‘Volume Brightening Studio’

Volume Brightening Studio that encompasses the entire Sulwhasoo Flagship Store is designed to allow visitors to experience Snowise Brightening Serum’s Volume Brightening effects in a multi-sensory way.

The moment when visitors pick up the studio map at the reception desk on the first floor, the door opens to the world of Volume Brightening envisioned by Sulwhasoo. The visitors’ attention is grabbed by spherical objects, enveloping the Concept Wall, the Boutique Zone and the display window. The Concept Wall beautifully expresses Volume Brightening effects, which brighten and firm up the skin with the power of precious white ginseng.

The Boutique Zone on the first floor takes visitors to face the theme of the studio, the image of Volume Brightening delivered by Snowise Brightening Serum. The Boutique Zone offers opportunities to try out the Snowise Line, a collection of Sulwhasoo’s signature brightening products such as Snowise Brightening Serum.

The third-floor guides visitors to the Mirror Room, which presents multi-sensory experiences of Volume Brightening, and the Sulwhasoo Brightening Experience Zone, which offers visitors chances to test brightening makeup products, take selfies and enjoy video clips.

The entire interior of the Mirror Room is decked out in mirrors with mysteriously gleaming ball-shaped lights, which symbolize Volume Brightening effects. Different colors of light, the magic of mirrors, mind-calming music, subtle scents and Snowise Brightening Serum together create a visual illusion of the world brimming with dynamic energy and radiance. Full-size Snowise Brightening Serum will be given to randomly selected visitors, who have shared pictures of the Mirror Room across their social channels.

The tour continues to the Brightening Zone, which shows videos on Snowise Brightening Serum and showcases Sulwhasoo’s representative brightening products - Snowise Brightening Serum, Snowise Brightening UV Protector and Perfecting Cushion Brightening. Here, visitors can take selfies with special digital photo device, putting on makeup with Sulwhasoo’s signature brightening products, which make the skin look youthful and clear.

On the fifth floor of Sulwhasoo Flagship Store, the Rooftop Lounge with scenic views overlooking Dosan Park transforms itself into Tea Bar during the opening period of Volume Brightening Studio. Visitors can reflect on the day’s experience over a free drink of their choice.

Once visitors have completed the entire tour, they will be awarded with Volume Brightening Kit, comprising Snowise Brightening Serum and Snowise Brightening UV Protector. Volume Brightening Kit will be handed out at the counter on the second floor.

Sulwhasoo Volume Brightening Studio

  • Opening period: March 1 (Wednesday) – April 9 (Sunday), 10:00-21:00
  • Venue: Sulwhasoo Flagship Store (18 Dosan-daero 45-gil, Sinsa-dong, Gangnam-gu, Seoul, Korea)

About Sulwhasoo

Sulwhasoo believes in a holistic approach to beauty and skincare, providing the ultimate skin solution that carefully treats our inner and outer beauty. The approach harmonizes our natural beauty with ancient Asian wisdom and legendary Asian medicinal herbs to restore the delicate equilibrium between body and mind. The Sulwhasoo brand gains wisdom from the laws of nature and lavishes your body with the rare and precious ingredients of nature in pursuit of that ideal beauty. Sulwhasoo showcases the value of holistic beauty to the world with the Jaum Balancing Complex ™, our unique solution designed to supplement yin energy and help reverse aging by restoring the skin’s balance. The formula uses just five precious ingredients, carefully selected from a list of more than 3,000 medicinal herbs, including Korean ginseng, the legendary ingredient that makes Sulwhasoo’s unique formulas even more special when combined with our cutting-edge bioconversion technology. As of 2015, Sulwhasoo has stores in South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and the U.S., successfully thriving as the Asian beauty creator.