Sulwhasoo Flagship Store celebrates its first anniversary

INTERNATIONAL | 2017.04.12
The Sulwhasoo Flagship Store celebrates its first anniversary

The Sulwhasoo Flagship Store celebrates its first anniversary
Lantern Tree (Left) and Rooftop Tea Café (Right)

  • - On the occasion of the first anniversary, the Sulwhasoo Flagship Store will be holding special events such as Lantern Tree and Rooftop Tea Café
  • - As a symbol of space of Asian beauty, the Sulwhasoo Flagship Store has hosted prominent figures at home and abroad over the past year

Sulwhasoo, AMOREPACIFIC’s holistic beauty brand which delivers the beauty of harmony and balance inspired by Asian philosophy and wisdom, is celebrating the first anniversary of its flagship store with special events from April 11 to 30, 2017.

At the entrance on the first floor, visitors are invited to write congratulatory messages and hang them on the branches of Lantern Tree, which visualizes the architectural theme of the flagship store building. All participants will receive a variety of gifts comprising Sulwhasoo products available only at the flagship store. On the fifth floor, Roof Top Café is open to all purchasing customers, providing a relaxing break with a panoramic view of the Dosan Park.

As a signature space that embodies Asian beauty, Sulwhasoo's first standalone flagship store has received a great response from customers in Korea and abroad over the past year. Capturing what Sulwhasoo stands for as a brand, the flagship store offers a full range of sensory experiences, attracting visits by experts in the beauty and other retail sectors and high-profile figures at home as well as abroad. Notably, the Sulwhasoo Flagship Store has hosted visits by prominent figures in the global arena such as representatives from the BMW Group headquarters, JP Morgan Asia Pacific, Hong Kong Eternal Group, the Chairperson of the Davos Forum and Middle Eastern royal family members and their entourage.

The Sulwhasoo Flagship Store also has a broader appeal to customers worldwide as a special place filled with Sulwhasoo’s presence and special products. The Sulwhasoo Flagship Store has earned a reputation as a must-visit site for many tourists from abroad, which is a testament to its status as a brand that grows beyond Korea to represent Asia. Indeed, visitors from various countries in Asia such as China and Thailand, Europe such as France and North America such as the US account for more than 50% of the total visitors. As such, the Sulwhasoo Flagship Store is widely recognized by customers at home and abroad.

One of the reasons customers in Korea and abroad love the Sulwhasoo Flagship Store is that the place gives a 'touch and feel' experience of what Sulwhasoo has to offer – its brand heritage, products and spa services. Notably, the Sulwhasoo Flagship Store has received rave reviews and visits from customers, for its architectural concept of a lantern that casts light on the wisdom of Asian beauty, the upscale interior design that speaks to Sulwhasoo’s identity as a luxury beauty brand and special products available exclusively at the Sulwhasoo Flagship Store.

For Korean visitors, the Sulwhasoo Flagship Store brings a profound sense of pride in that Sulwhasoo, Korea’s leading luxury brand, has created a special place representative of Asian beauty on a street lined with global designer brands. The Sulwhasoo Flagship Store serves as a reminder that Sulwhasoo is a beauty brand that represents Korea and Asia.

The Sulwhasoo Flagship Store is committed to consolidating its status as a symbol of Asian beauty and wisdom and as a space where customers in Korea and around the world can experience Sulwhasoo and Asian culture.

Sulwhasoo Flagship Store

  • Address: 18, Dosan-daero 45-gil, Gangnam-gu, Seoul, Korea Sulwhasoo Flagship Store
  • Opening hours: Monday-Sunday 10:00 - 21:00 (Closed every 2nd Monday, Chinese New Year’s Day, and Chuseok)

About Sulwhasoo

Sulwhasoo believes in a holistic approach to beauty and skincare, providing the ultimate skin solution that carefully treats our inner and outer beauty. The approach harmonizes our natural beauty with ancient Asian wisdom and legendary Asian medicinal herbs to restore the delicate equilibrium between body and mind. The Sulwhasoo brand gains wisdom from the laws of nature and lavishes your body with the rare and precious ingredients of nature in pursuit of that ideal beauty. Sulwhasoo showcases the value of holistic beauty to the world with the Jaum Balancing Complex ™, our unique solution designed to supplement yin energy and help reverse aging by restoring the skin’s balance. The formula uses just five precious ingredients, carefully selected from a list of more than 3,000 medicinal herbs, including Korean ginseng, the legendary ingredient that makes Sulwhasoo’s unique formulas even more special when combined with our cutting-edge bioconversion technology. As of 2017, Sulwhasoo has stores in South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and the U.S., successfully thriving as the Asian beauty creator.