Sulwhasoo opens Sulwha Danjang, a hanbok(Korean traditional dress) experience program

INTERNATIONAL | 2018.04.18
Sulwhasoo opens Sulwha Danjang, a hanbok(Korean traditional dress) experience program

Sulwhasoo opens Sulwha Danjang, a hanbok(Korean traditional dress) experience program


  • - Sulwhasoo offers Sulwha Danjang at Sulwhasoo Flagship Store from April 21
  • - Sulwha Danjang gives an opportunity to experience the beauty of hanbok with friends and acquaintances

Korea’s representative luxury brand, Sulwhasoo, unveils Sulwha Danjang on April 21 at Sulwhasoo Flagship Store.

Sulwhasoo launches Sulwha Danjang to create new opportunities to try out traditional Korean dress, hanbok, stepping up its efforts to promote the beauty of traditional culture.

Sulwhasoo has 12 pieces of hanbok specially designed for Sulwha Danjang, allowing participants to choose from the attires of royal and noble women, and glamourous hanbok of beautiful women found in traditional paintings from the Joseon period.

These pieces of hanbok feature elements of traditional dresses such as flowing lines and exquisite materials, while stylishly reinterpreting the traditional color combination of the top and the skirt in a contemporary context.

The hemline of royal ceremonial dress is adorned with gold leaf in plum blossom patterns, Sulwhasoo’s brand symbol, adding Sulwhasoo’s unique delicate touch.

Traditional accessories are also available ranging from norigae pendant to hair ornaments such as gache (ornamental wig) and binyeo (traditional hairpin), enabling all participants to experience the beauty of Korean traditions and create enjoyable memories with friends and acquaintances.

Meanwhile, Sulwha Danjang takes place at 14:00 and 16:30 every Saturday and Sunday at Sulwhasoo Flagship Store from April 21, 2018. Please note that advance sign-up is required, as each session can accommodate up to four guests. A person is allowed to book a maximum of four seats per session, and sessions can only be booked through Sulwhasoo’s official website at www.sulwhasoo.com.

About Sulwhasoo

Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand, presents timeless beauty, conveying the true aesthetics found from the philosophy of harmony and balance, tradition and modernity. The Sulwhasoo brand gains wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural ingredients and delivers beauty of harmony and balance between the body and the mind by creating beauty from the inside out. Sulwhasoo globally promotes the value of holistic beauty with the legendary ingredient such as the Jaum Balancing Complex ™ and Korean ginseng, which contains the wisdom of Asia, with Sulwhasoo’s unique cutting-edge technology.
As of 2018, Sulwhasoo has established itself as an authentic global brand, operating in 12 global markets around the world such as South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, Canada and France, by conveying Korean traditional beauty and value to all around the world.