Sulwhasoo launches BEAUTY FROM YOUR CULTURE Limited Editions

INTERNATIONAL | 2018.10.01
BEAUTY FROM YOUR CULTURE Limited Edition—First Care Activating Serum EX

Sulwhasoo launches BEAUTY FROM YOUR CULTURE Limited Editions

  • - The BEAUTY FROM YOUR CULTURE campaign is Sulwhasoo’s global CSR campaign to promote the beautiful value of traditional culture
  • - The global CSR campaign takes place in six countries including Korea and China.
  • - Part of the proceeds from the sale will go to preserve cultural heritages around the world.

Sulwhasoo, a leading luxury beauty brand in Korea, releases two limited editions to celebrate its CSR campaign, BEAUTY FROM YOUR CULTURE, designed to globally promote the importance of carrying on traditional culture.

On the belief that the coexistence between tradition and modernity adds value to culture and gives rise to true beauty, Sulwhasoo has organized the Sulwha Cultural Exhibition for the past 12 years, bringing together traditional master craftsmen and contemporary artists from different genres. As Sulwhasoo’s unique cultural patronage program to promote the beauty of tradition, the Sulwha Cultural Exhibition presents colorful reinterpretation of the traditional Korean culture, engaging contemporary artists and master craftsmen across genres. Sulwhasoo launched the Beauty from Your Culture campaign in Korea, China, Singapore, and Malaysia in 2017 to fulfill its social responsibility as a leading global luxury brand and raise awareness about the importance of preserving traditional culture.

This year, Sulwhasoo releases Beauty from Your Culture Limited Editions in six countries with Thailand and Indonesia on board. Part of the proceeds from the sale will go to support existing sponsorship programs for traditional craftsmen in Korea and preserve cultural heritages around the world.

BEAUTY FROM YOUR CULTURE Limited Editions are comprised of its best-selling products—First Care Activating Serum EX and Perfecting Cushion EX. It is meaningful in that Limited Editions allow customers in Korea and abroad to take part in Sulwhasoo’s cultural mécénat activities by purchasing products.

Designed by Jin Dallae & Park Woohyuk, a renowned design duo, the BEAUTY FROM YOUR CULTURE Limited Editions feature stylish reinterpretation of a phoenix symbol, the most valued among gold leaf patterns, to achieve a highly sophisticated beauty.

The Beauty From Your Culture Limited Edition—First Care Activating Serum EX includes full-sized First Care Activating Serum EX, which presents healthy radiance by restoring balance to skin, and deluxe-sized samples including Essential Balancing Water EX and Essential Balancing Emulsion EX and a pouch.

The Beauty From Your Culture Limited Edition—Perfecting Cushion EX includes full-sized Perfecting Cushion EX, which provides a lightweight flawless coverage, deluxe-sized Gentle Cleansing Foam EX, and a pouch.

Meanwhile, the 2018 Sulwha Cultural Exhibition titled FORTUNE LAND-Gold Leaf is scheduled be held from October 16 (Tuesday) to December 14 (Friday), 2018 at Amorepacific Headquarters, Hangang-daero, Yongsan-gu, Seoul. Pre-registration is required for admissions, and the online reservation is available at www.sulwhasooculture.com from October 1—1, 2018.

BEAUTY FROM YOUR CULTURE Limited Edition—First Care Activating Serum EX
BEAUTY FROM YOUR CULTURE Limited Edition—Perfecting Cushion EX
  • [NEW] BEAUTY FROM YOUR CULTURE Limited Edition—First Care Activating Serum EX
    Includes First Care Activating Serum EX Limited 60ml, Essential Balancing Water EX 15ml, Essential Balancing Emulsion EX 15ml, Concentrated Ginseng Renewing Serum 5ml, Essential Firming Cream EX 5ml, a pouch
  • [NEW] BEAUTY FROM YOUR CULTURE Limited Edition—Perfecting Cushion EX (No. 21, No. 23)
    Includes Perfecting Cushion EX 15g*2, Gentle Cleansing Foam EX 15ml, a pouch

About Sulwhasoo

Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand, presents timeless beauty, conveying the true aesthetics found from the philosophy of harmony and balance, tradition and modernity. The Sulwhasoo brand gains wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural ingredients and delivers beauty of harmony and balance between the body and the mind by creating beauty from the inside out. Sulwhasoo globally promotes the value of holistic beauty with the legendary ingredient such as the Jaum Balancing Complex™ and Korean ginseng, which contains the wisdom of Asia, with Sulwhasoo’s unique cutting-edge technology. As of 2018, Sulwhasoo has established itself as an authentic global brand, operating in 12 global markets around the world such as South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, Canada and France, by conveying Korean traditional beauty and value to all around the world.