Sulwhasoo launches its 2019 Holiday Collection

INTERNATIONAL | 2019.11.07
설화수, 2019 홀리데이 컬렉션 출시

Sulwhasoo launches its 2019 Holiday Collection

- A limited-edition collection for the year-end holiday season with intense and bold colors inspired by traditional natural landscaping patterns
- A perfect fit for the exciting and vibrant year-end holiday season

Korea’s leading luxury beauty brand Sulwhasoo is launching a limited-edition “Holiday Collection” featuring bold colors inspired by traditional natural landscaping patterns.

Sulwhasoo launched its new “Holiday Collection” just in time for the exciting and vibrant year-end holiday season. This year’s limited-edition collection from Sulwhasoo stands out thanks to the stunning re-interpretation of colors originally found in traditional Korean natural landscaping patterns. Patterns and colors used in traditional natural landscape paintings, including rocks (symbol of longevity), clouds (symbol of majesty and mystery), and mountains (symbol of the origins of life), were reinterpreted through a contemporary lens and applied to the Holiday Collection to make sure they can add to the beautiful festivities of the holiday season.

설화수, 2019 홀리데이 컬렉션 출시

The Holiday Collection is available in a variety of best-selling product combinations. Signature products such as the “First Care Activating Serum EX,” “Perfecting Cushion,” “Bloomstay Vitalizing Water,” “Hand Cream White Breath,” and “Essential Lip Serum Stick” have been added to this year’s limited edition collection to give consumers a wider range of options to choose from.

Most notably, the “First Care Activating Serum EX Holiday Set” includes Sulwhasoo's steady-seller, the “First Care Activating Serum EX” (full product unit), which is best-known to keep skin balanced, healthy, and radiant, and three other samples - “Concentrated Ginseng Renewing Water,” “Concentrated Ginseng Renewing Emulsion,” “Snowise Brightening Exfoliating Mask.” Meanwhile, the “Perfecting Cushion Holiday Set” features one full product unit of the “Perfecting Cushion,” Sulwhasoo’s signature cushion-type foundation that covers the skin delicately and keeps it moist to deliver flawlessly smooth skin, along with samples of two other products - the “First Care Activating Serum EX” and “Clarifying Mask EX.”
The “Bloomstay Vitalizing Water Holiday Set” features one full bottle and one sample bottle of the “Bloomstay Vitalizing Water, ” a skin conditioner that uses the anti-oxidating energy from plum blossoms to leave the skin feeling hydrated and smooth. The “Hand Cream Holiday Set” features one full tube of the “White Breath Hand Cream,” a hand cream that delivers deep moisture and radiance to dry skin with rare and precious Korean herbal medicine oils, and one sample bottle of the “White Breath Body Lotion.” The “Essential Lip Serum Stick Holiday Set” features three popular shades (no. 2, 4, 11) of the “Essential Lip Serum Stick,” a lip serum stick that keeps your lips moist and smooth.

[Product Information]
  • [NEW] Sulwhasoo First Care Activating Serum EX Holiday Set
    - Featured Products: First Care Activating Serum EX 90ml (First Peace), Concentrated Ginseng Renewing Water 15ml, Concentrated Ginseng Renewing Emulsion 15ml, Snowise Brightening Exfoliating Mask 30ml
  • [NEW] Sulwhasoo Perfecting Cushion Holiday Set
    - Featured Products: Perfecting Cushion 15g*2 (shade: no. 15/21/23), First Care Activating Serum EX 8ml, Clarifying Mask 30ml
  • [NEW] Sulwhasoo Bloomstay Vitalizing Water Holiday Set
    Featured Products: Bloomstay Vitalizing Water 150ml (full bottle), Bloomstay Vitalizing Water 50ml
  • [NEW] Sulwhasoo Hand Cream Holiday Set
    - Featured Products: Hand Cream 40ml (White Breath), White Breath Body Lotion 50ml
  • [NEW] Sulwhasoo Essential Lip Serum Stick Holiday Set
    - Featured Products: Essential Lip Serum Stick no. 2, 4, 11

[Additional Information]
Traditional natural landscaping pattern: Traditional natural landscaping patterns refer to patterns based on natural elements excluding animals and plants. It is a genre of traditional Korean patterns that primarily features the sun, moon, clouds, and stars in the sky. Some patterns feature other landscaping patterns, rocks, or oddly shaped stones, which are typically used as symbols of longevity.

About Sulwhasoo

Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand, presents timeless beauty, conveying the true aesthetics found from the philosophy of harmony and balance, tradition and modernity. The Sulwhasoo brand gains wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural ingredients and delivers beauty of harmony and balance between the body and the mind by creating beauty from the inside out. Sulwhasoo globally promotes the value of holistic beauty with the legendary ingredient such as the Jaum Balancing Complex™ and Korean ginseng, which contains the wisdom of Asia, with Sulwhasoo’s unique cutting-edge technology. As of 2018, Sulwhasoo has established itself as an authentic global brand, operating in 12 global markets around the world such as South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, Canada and France, by conveying Korean traditional beauty and value to all around the world.