Sulwhasoo held a launch event of Concentrated Ginseng Renewing Serum

International | 2018.08.30
Sulwhasoo Ginseng Renewing Serum,

Sulwhasoo held a launch event of Concentrated Ginseng Renewing Serum

  • - The global launch event was attended by Song Hye Kyo who is Sulwhasoo’s brand muse, Hollywood movie star Hannah Dakota Fanning and Hong Kong top actress Carina Lau, etc.
  • - Sulwhasoo is set to simultaneously launch Concentrated Ginseng Renewing Serum in six global markets including Korea, Singapore, Malaysia, Thailand, Taiwan and Hong Kong (China) on September 1, 2018.

Sulwhasoo, leading luxury beauty brand in Korea, held a launch event at the Oval Atrium, IFC MALL in Hong Kong on August 29, 2018 to globally introduce Concentrated Ginseng Renewing Serum.

beauty influencers who attended Ginseng Renewing Serum launching party

The event drew many celebrities, representatives from major media outlets and beauty influencers from 9 Asian markets. Song Hye Kyo who is Sulwhasoo’s brand muse, Hollywood movie star Hannah Dakota Fanning and Hong Kong’s top actress Carina Lau attended the event to celebrate the global release of Concentrated Ginseng Renewing Serum.

This event was held to celebrate the launch of Concentrated Ginseng Renewing Serum─the result of Sulwhasoo’s 52 years ginseng research since the birth of ABC Ginseng Cream in 1966. Participants in the event experienced not only the products but also Sulwhasoo’s ginseng history and heritage in a multi-sensory way. Notably, the Kinetic Art Zone which uses beautiful videos and interplays of lights attracted attention of many visitors by dynamically expressing Sulwhasoo’s plum blossom patterns and the vitality of ginseng.

Song Hye Kyo—Asia’s representative beauty icon and Sulwhasoo’s brand muse, attended the event and added a touch of glamour to the occasion. Notably, the presence of world-class celebrities like Hannah Dakota Fanning, Hong Kong’s top actress Carina Lau, China’s top actress Zilin Zhang, Thailand’s top model Pancake Khemanit Jamikorn and Hong Kong’s top actress Charmaine Sheh drew attention to the event, representing Sulwhasoo as the global beauty brand.

Concentrated Ginseng Renewing Serum fortifies skin’s foundation with ginseng roots, leaves, and flowers for an anti-aging solution to skin that looks smooth and healthy from every angle. The texture carries capsules infused with precious ginseng seed oil. The serum absorbs quickly when it touches the skin, nourishing it and providing a refresh feeling.

  • [NEW] Sulwhasoo Concentrated Ginseng Renewing Serum (50 ml)
    • Product description: Concentrated Ginseng Renewing Serum fortifies skin’s foundation with ginseng roots, leaves, and flowers for an anti-aging solution to skin that looks smooth and healthy from every angle.

About Sulwhasoo

Inspired by the ultimate beauty of plum blossoms blooming in the snow, Sulwhasoo, Korea’s leading luxury beauty brand, presents timeless beauty, conveying the true aesthetics found from the philosophy of harmony and balance, tradition and modernity. The Sulwhasoo brand gains wisdom from the laws of nature, pursues beauty reminiscent of nature with precious natural ingredients and delivers beauty of harmony and balance between the body and the mind by creating beauty from the inside out. Sulwhasoo globally promotes the value of holistic beauty with the legendary ingredient such as the Jaum Balancing Complex™ and Korean ginseng, which contains the wisdom of Asia, with Sulwhasoo’s unique cutting-edge technology. As of 2018, Sulwhasoo has established itself as an authentic global brand, operating in 12 global markets around the world such as South Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, the US, Canada and France, by conveying Korean traditional beauty and value to all around the world.