VMD, The Story of the Concentrated Ginseng Renewing Line - Formulated with Ginseng Known for Its Outstanding Anti-aging Effect


Sulwhasoo presents the 50-year-old ginseng heritage created by continuous research and principles on ginseng through the Concentrated Ginseng Renewing line.

A thorough and complete study of ginseng’s flower, fruit, leaf and stem resulted in a full understanding of the strength and vitality of ginseng. Concentrated Ginseng Renewing Water, Concentrated Ginseng Renewing Emulsion, Concentrated Ginseng Renewing Cream, Concentrated Ginseng Renewing Creamy Mask, and the latest addition to our product line, Concentrated Ginseng Renewing Serum, capture not only the vitality of ginseng but also its excellent anti-aging effect. To commemorate the launch of Concentrated Ginseng Renewing Serum, Sulwhasoo has refurbished its flagship store and installed a magnificent crystal ginseng and metallic sculpture, which embodies the resilience of Concentrated Ginseng Renewing Serum.

The flagship store is proud to present the limited edition “Concentrated Ginseng Renewing Masterpiece Set,” which beautifully combines the expert skills of Korean masters in traditional handcrafted woodwork with Sulwhasoo’s Concentrated Ginseng Renewing line. The “Concentrated Ginseng Renewing Masterpiece Set” is an exceptionally elegant and precious gift that is only available at the Sulwhasoo Flagship Store.

This fall the Sulwhasoo Flagship Store will also offer various promotions for customers who purchase Sulwhasoo products. Its exclusive gift-wrapping service is made all the more special with beautiful Bojagi made of Korean organza in orange and khaki, inspired by the autumnal foliage and sky, and Korean traditional tassels. Various promotional gifts are also available including Bojagi pouches embellished with a lucky motif, and mini Bojagi mooncakes for Chinese customers.