Experience AR: A Journey into the Sulwhasoo Heritage

2019.01.29
Experience AR: A Journey into the Sulwhasoo Heritage image

The Sulwhasoo Flagship Store introduces the brand’s very first Augmented Reality (AR) Program.

The program “Experience AR: A Journey into the Sulwhasoo Heritage” captures the story of Jaeumdan, the key ingredient of the Sulwhasoo heritage, and the research process of ginseng, the raw material used in Sulhwasoo Concentrated Ginseng Renewing Cream EX. The augmented reality program is designed to help customers easily understand the Sulwhasoo heritage and its ingredient story. It is a new and innovative way for Sulwhasoo to deliver its brand story. The digitally assisted method can help in reaching out to and increasing the customers who seek Sulwhasoo.

To celebrate the launch of the AR program, the Sulwhasoo Flagship Store will hold lucky draw events in February and March. Customers who upload their AR experiences to social media platforms will have a chance to win Sulwhasoo products. Visit the official website to book an appointment for a docent-guided tour of the AR Program, and to receive samples.

*Augmented Reality (AR) is an advanced technology where one can engage in an interactive experience of the real-world environment, with objects that are virtually “augmented.”