“Lively Start: Bloomstay Vitalizing Line” Story at Sulwhasoo Flagship Store

2019.03.20
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Seollin (Bloomstay Vitalizing), the vibrant anti-aging line inspired by plum flowers heralding the arrival of spring, marks its second anniversary this year.

Bloomstay is a line of products based on powerful anti-oxidant energy found in plum flowers, formulated to control “skin fatigue” accumulating in daily life and provide skin with firmness and liveliness. The efficacy of the line has been under the spotlight since its introduction.

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In celebration of the line’s second anniversary, the Sulwhasoo Flagship Store has decorated its seasonal boutique with a new look. The boutique has been transformed into a lovely spring garden featuring precious beautiful plum flowers expressed with delicate petals in gradated white and pink as well as freshness in green.

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The flagship store also presents a Limited Bojagi Gift Wrapping Service capturing the humble yet elegant spirit and beauty of Bloomstay in addition to various promotions, perfectly meeting customers’ expectations for the new season.