Sul Wha Soo

Snow Flower Phenomenal

Seeking the exquisite
allure of a plum
blossom springing
forth through snow

SAMMI’s international success brought much confidence that more efficacious components could be extracted from many other Korean herbal ingredients besides ginseng. This led to the creation of Sulwha in 1987, referring to a beautiful snow flower that blooms to herald the coming of spring, just as beauty blooms from a woman’s skin. Sulwha was a gentle cosmetic product that used natural Korean herbal ingredients to help protect the skin and give it strength.

As Sulwha’s research on Korean herbal medicine deepened with further study into efficacies and processing methodologies, the brand evolved into the Sulwhasoo in 1997. Our in-depth research into the cause of skin aging led us to complete Sulwhasoo’s signature JAUM Balancing Complex™, which later was used as a major ingredient in our highly acclaimed First Care Activating Serum. In 2000, the release of Concentrated Ginseng Renewing Cream, which encapsulates the essence of our ginseng research, further cemented Sulwhasoo’s position as Korea’s most representative cosmetics brand.

As Korea’s most recognized global beauty brand, Sulwhasoo naturally found its place as the national gift to many first ladies visiting Korea from around the world. Reflecting a strong pride in Korean culture and philosophy, Sulwhasoo products were featured as special gifts at such international events as the 2009 Korea-ASEAN Summit, the 2010 Seoul G20 Summit Meeting, and the 2011 Seoul G20 National Assembly Chairmen Meeting.

Sulwhasoo blossomed from a deep conviction in the power of ginseng and the passion for Korean herbal medicinal study. Today, it is beloved by customers worldwide as the holistic beauty brand embodying Asian wisdom.

Legendary ingredient delivering vitality to the skin. Korean Ginseng is a legendary plant traditionally renowned for its potency. Sulwhasoo has devoted half a century to in-depth ginseng research, called Ginsenomics™, and continues to introduce the miraculous efficacies drawn from all parts of the ginseng, from its roots to the berries.

The core ingredient for the Sulwhasoo brand is the JAUM Balancing Complex™, our unique formula that helps the skin regain balance. Among over three thousand ingredients found in several ancient studies in Korean herbal medicine , five key ingredients were carefully selected to create synergy for the optimal skin balance. After countless research efforts involving trial and error, we discovered that 18 hours is the ideal time needed to perfect the JAUM Balancing Complex™.

Pine trees remain beautifully green year around. The beautiful Red Pine in particular enriches the soil and forest around it and has become a symbol of longevity and symbiosis. With a growing interest in the strong vitality of the Red Pine, Sulwhasoo dedicated years of research to discover the De-aging Active component (DAA), the rejuvenating and vital energy from Nature, hidden deep in the Red Pine.

1. Honeyed Process™ 2. Salted Process™ 3. Steamed Process™ 4. Red Pine Concentration Process™ 5. Alcohol Steamed Process™

Sulwhasoo’s Beauty Rituals are unique. Our exclusive Balance-Essential-Advance beauty steps and the delicate textures are designed to deliver rich efficacies to the skin, and a relaxing experience and finish.

Precious Korean herbal ingredients for the tired skin. The therapist’s dedication to harmonize the body, and traditional rituals that help the mind find peace. See the true beauty of your body and mind awaken.

Sulwhasoo comprises the characters雪花, an elegant and serene snow flower, and秀 to represent phenomenal, to convey our calm and dynamic aesthetics. The red seal above the symbol makes explicit Sulwhasoo’s proud commitment to authentic beauty.

Sulwhasoo’s iconic plum blossom patterns represent Sulwhasoo’s subtle but captivating beauty. The harmony of the non-existent six-petal flowers symbolize the ideal beauty that Sulwhasoo pursues.

The beautiful curves that represent all-embracing harmony was inspired by the classic white porcelain moon jar of the Joseon Dynasty. They convey the beauty of traditional aesthetics.

Sulwhasoo’s signature colors are orange and brown. Orange, the bright yet calm energy that resembles a radiant glow. Brown, symbolizing the earth that is the core to all life, and Korean herbal medicinal ingredients.

Sulwhasoo runs various art collaboration ad campaigns. Working closely with traditional artisans and modern artists in different fields of the arts, we give Korean beauty a modern touch. With ad campaigns running simultaneously in more than 10 countries worldwide, Sulwhasoo continues to spread Korean beauty around the world.

Since its debut in 2003, Sulwhasoo has been created the Shine Classic makeup line annually with a modern interpretation of Korea’s traditional patterns, materials, and techniques. Embodying the elegance of Korean beauty, the premium limited edition carefully selects a new aesthetic theme every year to introduce Korea’s unique makeup culture to the world.