The history of Sulwhasoo began in 1966 with the release of ABC Ginseng Cream, the first cosmetic product in the world formulated with ginseng. The passion for ginseng at the time evolved into a Korean medical study and finally led to the birth in 1997 of Sulwhasoo, the very first Korean herbal medicinal cosmetic brand. Sulwhasoo has made it possible to recreate ginseng as a special ingredient that brings vitality to the skin through Ginsenomics™, a comprehensive study of ginseng from its roots to its berries. Its Concentrated Ginseng Renewing Cream, powered by its bioconversion technology, pays homage to ABC Ginseng Cream and combines with it the essence of Sulwhasoo’s ginseng science. With Sulwhasoo’s boundless tenacity in the study of ginseng and other ingredients that convey Asian wisdom, it has perfected JAUM Balancing Complex™, which has its original formula for achieving the ideal skin balance. First Care Activating Serum EX is the very first Korean herbal medicinal boosting serum formulated with JAUM Balancing Complex™. Sulwhasoo has unmatched brand power in Korea’s beauty brand market, and is continuously evolving into a best-selling brand beyond Asia to the rest of the world. Its journey has been possible due to the trust and devotion of its customers. It will continue to make every effort to grow into a global beauty brand that pays back its customers’ love with quality and that earns everyone’s enthusiasm.