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Sulwhasoo successfully celebrates its 2nd Anniversary in Thailand. image

Sulwhasoo successfully celebrates its 2nd Anniversary in Thailand.

THAILAND | 2014.10.17

Sulwhasoo’s Holistic Beauty fascinates the ‘High Society’ in Thailand!
Sulwhasoo successfully celebrates its 2nd Anniversary in Thailand.


  • - 2nd Anniversary Ceremony held on the 16th with about 200 opinion leaders and celebrities in Thailand.
  • - A fashion show with top stars and Sulwhasoo’s signature products such as First Care Activating Serum EX.

Sulwhasoo, the holistic beauty brand that presents the beauty of ‘Harmony and Balance’ with Asian philosophy and wisdom, successfully held the 2nd Anniversary Ceremony at Mandarin Oriental Hotel in Bangkok last 16th.

This 2nd Anniversary Ceremony was held to celebrate Sulwhasoo’s successful settlement in Thailand with the love of local women since its launch on October 2012 and to share the future vision. The event was held with about 200 local press, celebrities, and distributors in Thailand and included various videos on Sulwhasoo’s philosophy and history and a special fashion show.

The fashion show exposed Sulwhasoo’s signature products beloved in Thailand such as First Care Activating Serum EX, Concentrated Ginseng Renewing Cream, and Snowise EX Whitening Serum, by pairing them with popular celebrities such as Kornkanokyongsakul, Orn-arpa Poonsapmanee, Papeuan Chutimon Skulthai, Yuki Unawan Tangkaravakoon, and Nan Amaranand. The top stars posed as models and walked down the runway, holding Sulwhasoo products that match their images. The last program of the event was a performance by Burin Boonvisut, a popular singer in Thailand.

Sulwhasoo has been widely recognized in Thailand as First Care Activating Serum EX and was named as the best product in Double Duo Anti-aging Division, the Best Serum Division of ‘Coleo Beauty Hall of Fame’ and ‘Cosmopolitan Southeast Asian Beauty Awards’ in 2013. Currently, Sulwasoo operates 8 stores in Thailand to present the philosophy and products of brand with focus on the beauty of Harmony and Balance. In the future, Sulwhasoo will further solidify its foundation in Thailand by seeking out to more local consumers.

Sulwhasoo, the global beauty brand that spreads the value of holistic beauty to the world beyond Korea, is currently doing business in about 10 countries, including Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and USA. Constantly growing in the ASEAN market, Sulwhasoo will continue to establish the strategies to grow further as a global brand in the world market.