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Concentrated Ginseng Renewing Cream X Media Art: rejuvenating the skin through the vitality of the ginseng  영상보기

Concentrated Ginseng Renewing Cream X Media Art: rejuvenating the skin through the vitality of the ginseng

ARCHIVE | 2014.11.01

Sulwhasoo’s Ginseng Renewing Cream contains revitalizing ingredients ranging from the roots to the fruits of ginseng to restore skin’s elasticity.

The art video captures the beauty of Sulwhasoo by implementing Korean contemporary techniques of using mother-of pearl on Sulwhasoo’s core ingredient ginseng. Sulwhasoo’s ongoing project “Korean Artist Collaboration” that is themed The Modern Reinterpretation of Traditional Beauty has gained enormous popularity amongst viewers through the moderate blend of tradition and modernity observable in already-launched art videos of First Care Activating Serum EX and Luminature Essential Finisher. This video is an art itself and another process to communicate the formation of vitality produced in a collaboration with renowned Media Artist Jong Seok Lee.