The skin balancing formula JAUM Balancing Complex™ produces a radiantly glowing complexion beyond comparison – Sulwhasoo First Care Activating Serum EX.
A key product in defining Sulwhasoo’s beauty heritage for the past 18 years, the First Care Activating Serum EX was reintroduced in the fifth series The Modern Reinterpretation of Traditional Beauty of "Korean Art Collaboration."
On May 2015, together with the Media Artist Yong Min Kim, Sulwhasoo showcases the JAUM Balancing Complex™--formulated with five valuable ingredients selectively chosen from 3,000 different medicinal herbs--that is upgraded with Sulwhasoo’s unparalleled technology to illuminate the complexion with incomparable radiance. Broadening its influence beyond the borders of Korea, the serum transformed the beauty routine for women worldwide--a revolutionary global sensation palpably felt in the video.
Check out the hip and witty illustration of fourth generation First Care Activating Serum EX in the video.