Sulwhasoo selected as Mainland China’s most beloved Korean cosmetic brand
Sulwhasoo ranked as #1 in ‘premium brands of Korea most beloved by Chinese in 2014’
- - No. 1 in women’s cosmetic brand division according to survey by ‘Renmin Wang (People.cn)’, a Chinese press company visited by 380 million people every day.
- - Sulwhasoo operates 42 stores to continue growing in Mainland China since 2011.
Sulwhasoo, the holistic beauty brand that presents the beauty of ‘Harmony and Balance’ with Asian philosophy and wisdom, has been named No. 1 in women’s cosmetic brand division in a survey of ‘premium brands of Korea most beloved by Chinese in 2014’ by Renmin Wang (People.cn), which is the No. 1 press company in Mainland China. Sulwhasoo attended the award ceremony to celebrate the honor held on the 21st at Shilla Hotel.
Renmin Wang (People.cn) is the online platform of RenminRibao Mainland China, which was named one of the ’10 most prestigious and influential newspapers in the world’ by UNESCO. Its online page is visited by an average of 380 million people a day and up to 700 million people. Acknowledged in Mainland China and globally, Renmin Wang (People.cn) operates ‘the Korea Pavilion’, which is a page for providing information about Korea, and it is visited by an average of 300-400 thousand people a day.
Renmin Wang (People.cn) conducted a survey of ‘premium brands of Korea most beloved by Chinese in 2014’ for about two months from July 20 through September 30 and 10,768 Chinese people responded to the survey. As a result, Sulwhasoo was voted the No. 1 brand in women’s cosmetic division. By being voted No. 1 at the first survey conducted by Mainland China’s leading press company, Sulwhasoo has proven its brand power in Mainland China once again. Sulwhasoo’s brand introduction and articles and videos related to the award will be posted on Renmin Wang (People.cn) Korean Pavilion page in November.
Sulwhasoo started business in Mainland China in March 2011 and has opened stores in department stores in major cities such as Beijing to settle its ground as Korea’s leading premium beauty brand. As of 2014, it is operating 42 stores in Mainland China and recording an average of about 200% of growth every year. Sulwhasoo’s global best-sellers, First Care Activating Serum EX and Snowise EX Whitening Serum, have won many awards to prove their excellence. Thanks to the support of female consumers in Mainland China, Sulwhasoo has increased the product lineup from 15 to about 47 as of 2014.
As a global beauty brand, Sulwhasoo is currently doing business in 10 countries, including Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and USA. Sulwhasoo will continue to establish strategies for growth as a global brand and target the world market to spread the value of Holistic Beauty beyond Korea.