News

First Care Activating Serum EX - presenting the zenith of radiance, inimitable elsewhere image

First Care Activating Serum EX - presenting the zenith of radiance, inimitable elsewhere

Archive | 2015.05.01

The Sulwhasoo First Care Activating Serum EX delivers the intensified strength of JAUM Balancing Complex™ to produce a radiantly glowing complexion beyond comparison.

Based on Sulwhasoo’s brand philosophy, the JAUM Balancing Complex™--the potent formula of First Care Activating Serum EX--is upgraded with Sulwhasoo’s unparalleled technology to illuminate the complexion with incomparable radiance.

A priceless prescription formula JAUM Balancing Complex™ restores the skin’s balance in five different aspects

As one ages, the skin deteriorates and loses its balance and moisture. The First Care Activating Serum EX--containing five types of potent, valuable ingredients including Peony, Foxglove, Lotus, dried Solomon’s Seal, and Lily that are rigorously selected amongst 3,000 herbs in the classical texts--aids in regenerating, revitalizing, nurturing, clarifying, and improving elasticity and firmness of dehydrated skin to restore the natural glow of healthy skin.

PREXtract Process™ – the innovative technology encompassed in production of JAUM Balancing Complex™

To intensify the efficiency of JAUM Balancing Complex™, PREXtract Process™ is implemented to apply pressure a thousand times greater than the power of a single a™osphere, bringing out the potency of each deeply embedded ingredient that ultimately amplifies the concentration level to 180%. As a result, the complex efficaciously clarifies, enhances the regenerative capabilities, fortifies the protective barrier, increases skin’s resilience, and develops antioxidative ability to produce a radiant glow of healthy skin.

The rebirth of First Care Activating Serum EX through the continuing evolution of Sulwhasoo’s 18 years of beauty heritage

As the Sulwhasoo’s signature product that has continuously transformed over four generations of brand evolution, the new First Care Activating Serum EX delivers an ultimate glow--that is unachievable and inimitable elsewhere--with the upgraded JAUM Balancing Complex™.