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The First Care Activating Serum EX - the acme of 18 years of beauty heritage evolves yet again. image

The First Care Activating Serum EX - the acme of 18 years of beauty heritage evolves yet again.

Archive | 2015.05.01

The Sulwhasoo First Care Activating Serum EX - the acme of 18 years of beauty heritage evolves yet again.

A serum transforming the skincare regimen of women worldwide

With the brand philosophy that emphasizes “the importance of treating the skin’s fundamental balance in achieving beauty,” the First Care Activating Serum EX--the first medicinal herb based skin-enhancing serum--was created. Broadening its influence beyond the borders of Korea since its launch in 1997, the serum has risen as the exclusive item that transformed the beauty routine for women worldwide. As a mega bestseller, the First Care Activating Serum EX became the Sulwhasoo’s signature essence that is most widely, frequently, ultimately sought out by patrons worldwide.

The fourth generation of the First Care Activating Serum EX evolves yet again.

With the unparalleled innovative technology of Sulwhasoo, the key ingredients that make up the serum are upgraded to formulate the new First Care Activating Serum EX. Based on the wisdom of Asia to achieve balance and harmony, the new JAUM Balancing Complex™--the potency intensified by implementing the PREXtract Process™ and Sulwhasoo’s unrivaled technology--adjusts the skin’s balance in five aspects including skin regeneration, vitality, resilience, transparency, and nourishment to produce the zenith of radiance inimitable elsewhere.

The powerful upgrade of JAUM Balancing Complex™ - the prescription formula unique to Sulwhasoo

Amongst three thousand medicinal ingredients referenced in the ancient texts, five potent and valuable ingredients--ranging from Peony, Foxglove, Lotus, dried Solomon’s Seal, and Lily--were rigorously selected and upgraded to intensify their efficiency to achieve skin’s balance in five areas.