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Sulwhasoo unveiled new Perfecting Cushion Brightening at a yacht club in Singapore  image

Sulwhasoo unveiled new Perfecting Cushion Brightening at a yacht club in Singapore

Singapore | 2015.06.04

Illuminating skin all-day, in an extraordinary brightening makeup
Launch of Sulwhasoo Perfecting Cushion Brightening – Media representatives and influencers enjoyed a leisure Sulwhasoo-branded yacht ride out to sea

Sulwhasoo, the holistic beauty brand that presents beauty of 'Harmony and Balance' with Asian philosophy and wisdom, held a local media and influencers event at One Marina Club in Sentosa, Singapore on 4 June 2015 to unveil the new Sulwhasoo Perfecting Cushion Brightening, its latest addition to its cushion lineup.

More than 35 key media, beauty influencers and makeup artists attended the event, which started off with a product presented by Sulwhasoo Field Trainer, Ms. Chaven Lee. Sulwhasoo beauty advisors were also onsite to help guests try the texture and effects of Sulwhasoo Perfecting Cushion Brightening. Guests were then given their own brightening cushion with their corresponding shades.

To reflect the new cushion’s whitening and brightening properties, Sulwhasoo rented a white yacht and brought media guests out to sea after the product presentation, coupled with food and drinks onboard. The Sulwhasoo-branded yacht was equipped with two rooms supplemented with Sulwhasoo signature products, and the experience was well-received by the attendees with positive brand sentiments reinforced. This campaign generated more than S$590,000 worth of PR value.

Sulwhasoo’s Perfecting Cushion Brightening addresses the needs of global consumers for a cushion foundation with instant illuminating and whitening effects. Part of Sulwhasoo’s Cushion Foundation series, the new cushion product brings out the natural clarity of healthy skin and keeps it luminous weightlessly for 24 hours.

Sulwhasoo has advanced to 10 countries around the world such as Malaysia, Mainland China, the US and Thailand. Sulwhasoo is set to establish itself as a global luxury brand, continuing along its growth path around the world and enhancing its brand power.

About Sulwhasoo

Sulwhasoo presents holistic beauty that provides the ultimate skin solution and restores the harmony between body and mind with its modern skin science and the legendary Asian medicinal herbs that have been cherished for thousands of years in Asian wisdom. The brand gains wisdom from the laws of nature and beautifies the body with rare and precious ingredients in pursuit of beauty that resembles the nature with the harmony between body and mind. With ‘JAUM Balancing Complex™,’ the original formula of Sulwhasoo for balanced skin derived from more than 3,000 ingredients, ‘ginseng’, the outstanding ingredient of Korea that makes Sulwhasoo’s original prescriptions even more special, and the latest ‘bioconversion technology’, Sulwhasoo delivers the value of holistic beauty to the world beyond Korea. As of 2014, Sulwhasoo has stores in Korea, Mainland China, Singapore, Hong Kong (China), Thailand, Indonesia, Malaysia, Taiwan, Vietnam, and USA, successfully thriving as the Asian beauty creator.