Sulwhasoo Beauty Ritual List

Representative Sulwhasoo Ant-aging Serum First Care&Ginseng, Resilience-boosting synergy duo

Your skin loses its resilience and starts to sag as it travels between outdoor environments with strong UV rays and indoor spaces with cold and dry air from air conditioners. Enjoy much firmer skin this summer with some extraordinary resilience-boosting synergy effects.

My skin feels more resilient* 95%

  • First Care Activating Serum

    Essential anti-aging booster sold every ten seconds

  • Concentrated Ginseng Renewing Serum

    Firm skin that retains its integrity with powerful Ginseng energy

*539 female consumers in their 30s and 40s (Korea, China, Singapore, and the Americas) l September ~ November 2019 (HUT for 4 weeks) l Survey Agency: REMOTION
Product Details Product Details
Sulwhasoo Beauty Ritual List
Watch the video
Bloomstay Vitalizing Eye Cream

Hey, Today I am going to use Bloomstay Vitalizing Eye Cream!
Here it is~

Pink Color
Bloomstay Vitalizing
Eye Cream

I love this pinkish color,
And the subtle scent of plum blossom is really nice too.

Plum Blossom Scent

Bloomstay Vitalizing Eye Cream will get my eyes more vitalized and resilient than ever.

Powerful Vital Energy Revitalizes eyes

Now I'm going to show you how to apply it.

1 Circulation around the eyes
First rub your hands together to warm up the eye area.

2 Application
Let's put this eye cream on face.

Jelly Texture

Apply the eye cream in a circular motion.
This bouncy gel texture transforms into Sherbet while you are rolling it.
Awww~ I love this cool feeling.

3 Firm the skin around the eyes
Now gently press around you eyes, going in order along each of seven spots under your eyes.

+130% Resilience Around The Eyes

4 Improve dark circles

Next I'll use the cooling eye massager, which really helps reduce swelling and dark circles under your eyes.

The Cooling Eye Massager

Pressing between your eyebrows, draw a large figure-eight starting from the left side.

-7.15% Dark Circles
96% Feel firmer skin around eyes
99% Look forward to vitalized eyes

Next, work from the inside out like you're wiping traces of fatigue right off your face.

5 Wrap-up

Slowly massage your temples in a circular motion to finish!
Brighter Eyes, Full of Vitality
As long as you have Bloomstay Vitalizing Eye Cream, You are saying good bye to dull, tired eyes!
Watch the video
Sulwhasoo's Perfecting Makeup

Sulwhasoo's Perfecting Makeup

Vibrant voluminous look VS Freshly finished look
Get your base makeup ready with Perfecting Cushion EX, and finish off with Sulwhasoo's new face makeup products-Multi Cushion Highlighter and Powder for Cushion.
Watch the video
Snowise Brightening Line

Beauty Ritual - Snowise Brightening Line

Wisdom for Brightening

Sulwhasoo Beauty Ritual

Honey and White Ginseng powder
for a daily dose of brightening care

Massage gently, rest for 30 seconds, rinse with water

Clarifies impurities and hydrates the skin for impeccable luminosity


Precious White Ginseng pushes out
dullness for brightness from within
Step 1. Apply evenly
Step 2. Energize the area above the eyes
Step 3. Induce blood flow below the eyes
Step 4. Lift darkness away from the cheeks
Step 5. Complete the routine for skin clarification

Volume Brightening begins from within


Anti-pollution Brightening protects skin
against UV rays and fine dust

Soft texture protects skin
and prevents pigmentation

Holistic Beauty from Asian Wisdom
Watch the video
Timetreasure Renovating Eye Cream EX

Sulwhasoo Beauty Ritual

Restore firmness for youthful eyes

Step 1. Apply evenly around eye area
Step 2. Spread in circular motion
Step 3. Sweep up edges of nose
Step 4.
① Swipe under eye area with finger tips
② and then the entire eye area
Repeat 3 times
Step 5.
① Lift the nasolabial folds
② and then the nose edges
Repeat 3 times
Press points located on the vertical area around the eyes
and then the horizontal area around the nose

The Summary

1. Apply
2. Massage
3. Press

Holistic Beauty from Asian Wisdom
Watch the video
Timetreasure Renovating Eye Serum

Beauty Ritual - Timetreasure Renovating Eye Serum

Sulwhasoo Beauty Ritual

Awaken youth in the eyes from every angle

Step 1. Using ring finger, dot around the entire eye area
Step 2. Evenly spread in circular motion
Step 3. Smooth from inner to outer eyes
Stpe 4. Press palms to eye area for deep absorption

The exquisite touch of the Golden Eye Care Massager

Step 1. Soothing Massage Repeat 3 times
Gently press above and below the eyes
Swipe from one side to the other

Step 2. Firming Massage Repeat 3 times
Spiral out from the eyebrow and under the eye
Smooth across the same areas

Step 3. Intensive Care Repeat 3 times
Diagonally push up the eyebrows
and then the inner and outer corners

Step 4. Acupressure Care Repeat 3 times
Press six major points around the eyes
Press each point for 3 seconds

The Summary

1. Apply
2. Absorb
3. Massage

Holistic Beauty from Asian Wisdom
Watch the video
Concentrated Ginseng Renewing Cream EX-original, light-

Sulwhasoo Concentrated Ginseng Renewing Cream EX - New -

Restore and defend skin's exquisite youth
with the vitality of ginseng

Concentrated Ginseng Renewing Cream Beauty Ritual
From skin vitality to image anti-aging care
The special beauty ritual for the aging indicator zones

Concentrated Ginseng Renewing Cream EX
Subtle scent of ginseng roots
Rich texture filled with nutrients

Concentrated Ginseng Renewing Cream EX Light
Fresh scent of ginseng flowers
Light and refreshing texture

The Start of Beauty Ritual
Application of Concentrated Ginseng Renewing Cream EX

Scoop an appropriate amount
Spread from chin to cheeks, and from nose to forehead
Rub the center of face from up down and massage toward the contours with stength

The Special Beauty Ritual
Massage for Aging Indicators

Aging indicators: New Age Markers Suggested by Sulwhasoo
Signs of aging that appears on facial zones due to lost resilience

Releasing the tense aging zone
Release the tension of the aging zone on your face Repeat each step three times

Use the nodes of fingers to massage

Use three fingers to gently massage the top of head

Circle on the forehead and between the eyebrows that are easily stiffened and hardened

Eye Area
Circle around to release the tails of eyes

Nasolabial Folds
Circle and release the nasolabial folds

Lip Area
Circle and release the ends of lips

Pushing Up the Aging Zone
Massage the areas that are prone to sagging due to loss of resilience

Use the entire palms to massage
From the center of chin to outward
Massage up from the end of chin to the center of an ear
From a nostril to an ear along the contours
Massage up from the center of an ear to a temple
From the center of forehead to the temple along the contours
Massage up from above an eyebrow toward the hairline
Do the same on the other side
Gently cover and pressure the entire face with palms to finish

Restore and defend skin's exquisite youth
With Concentrated Ginseng Renewing Cream EX's improved essence of ginseng

Watch the video
Radiance Energy Mask

Discover the Harmony and Balance of Sulwhasoo, savoring the exquisite rituals and extraordinary results of holistic beauty.

[Radiance Energy Mask] Restorative overnight mask infusing the skin with the purifying energy of Jade, cultivated over thousands of years

After evening cleansing, use Radiance Energy Mask at the last step of skin care.
Care the skin by three steps: circulation – purification – activation.

1. Enhance Skin Circulation
* Use the exclusive spatula included.
* Press the crown of the head, under the ears and collar bone in circular motion.
* Repeat 3 times on each side of the body for smoother circulation.
* Press the main areas of the face in the same way.

2. Enhance Skin Purification
* Use the convex surface of the spatula.
* Gently wipe the central forehead, head of the eyes and side of the nose.
* Gently wipe from the center of chin to under the ears and finally to the inside of collar bone.

3. Enhance Skin Activation.
* Take appropriate amount of the cream and apply.
* Spread out by following the step of Forehead – Cheek – Chin – Collar bone.
* Use the warmth of the palm for better absorption.
* Relax with the scent as if you are strolling in the woods.

Watch the video
Essential Firming Cream EX

Discover the Harmony and Balance of Sulwhasoo, savoring the exquisite rituals and extraordinary results of holistic beauty.

[Essential Firming Cream EX]
A firming cream that nourishes the skin from deep within to restore resilience.

[JISUN Massage with Essential Firming Cream EX]
The special beauty ritual improves skin’s elasticity

1. Beginning of Beauty Ritual
Apply the cream with a light touch and divide a suitable amount onto the forehead, cheek, and under jaw.

2. Special Beauty Ritual – JISUN Massage
With the use of the palm and wrist, massage the cream around the cheekbones, cheeks, jaw line, and the neck.

Watch the video
Sulwhasoo's signature beauty ritual

Discover the Harmony and Balance of Sulwhasoo, savoring the exquisite rituals and extraordinary results of holistic beauty.

The belief of Sulwhasoo that considers the harmony of nature and human and the balance between the body and mind is actualized by its Beauty Ritual.

Sulwhasoo Beauty Ritual is a skincare routine for a healthy and radiant skin from within.

It is composed of three steps;

1. Balancing step: achieve the perfect balance of skin by dispensing fragrance of First Care Activating Serum EX on warmth of palms

2. Essential step: supply skin with essential moisture and nutrients with Essential Balancing Water

3. Advanced step: complete the regimen by massaging key pressure points for elasticity

Experience the genuine radiance from Harmony and Balance.


Watch the video
Concentrated Ginseng Renewing Cream

With Concentrated Ginseng Renewing Cream

1. Apply the cream with the fingertips

2. Massage the cream thoroughly from the chin to the ears, from the mouth to the cheeks and from the sides of the nose to the temples

3. Then press firmly and work the cream downwards toward the neck

Strengthening skin’s ability to recover from aging