The plum blossoms, which lay roots in frozen soils and diffuse clear scents in the snow, have been on top of Sagunja as a symbol of faith and integrity of the noble scholars. Many traditional scholars enjoyed writing about the plum blossoms, as well as drawing them, and used stationeries with plum blossom patterns. Artist Heeryong Cho, who was talented in poetry, calligraphy, and painting, loved plum blossoms so much that he drew them all his life. The “Hongbaekmaehwado,” which he completed in the early 19th Century, is a full-panel traditional screen with two plum trees spreading across the screen. The stems stretch long to both directions from the plum tree that meanders up the screen as an ascending dragon, while the white and red blossoms complete the masterpiece. Kisoo Kwon, who is one of the leading artists of Korean Pop Art, presents various artworks, including paintings, digital printing, and media videos, by combining the oriental materials of Sagunja with the western characteristics of vivid primary colors and illustrations. The harmony of ‘Dongguri,’ which is a character that he has created to represent mankind, and the simplified plum blossoms breaks down the boundaries of East and West. Meanwhile, he made use of both digital and analog methods to fill the spaces with colorful vitality. The artist’s love for the plum blossoms beyond the past and the present brings pleasure to the arrival of the spring season.