
Sharing the beauty of empathy with different cultures
The scent of Sulwhasoo has spread across the U.S., from the East Coast to the West Coas
Sulwhasoo attracted media attention in 2010, when it debuted with its first store at Bergdorf
Goodman, a department store that cherishes the tradition of glamour in New York. However,
it did not rest on the compliments it received during the launch. Its solid quality that no other
brand can match has amazed everyone. Editors and famous beauty specialists have praised
the effectiveness of the products. Among them, the Concentrated Ginseng Renewing Cream
EX has won over many fans in New York, and was even named ‘BG Best Pick’. Sulwhasoo’s
fragrance has spread to Chicago, Baltimore, and even the West Coast. Palm trees have diffused
the energy of green life along the long-winding roads and the high-end boutiques on
both sides. The streets in California are filled with bright sunshine and energy all year, instantly
cheering up your stressed heart. Everyone who has gathered to experience this sunny paradise
cannot miss out on the excitement of shopping. Hundreds of branded stores have seduced
shoppers with their unique scents, and Sulwhasoo has stood out in the West Coast with Korea’s
leading fragrance and the peerless sentiments and sophisticated beauty of the East.


Experiencing Sulwhasoo, the true essence of luxury that blooms from deep within
You can find Sulwhasoo at Bloomingdale’s Century City in Westfield City, the largest commercial
sphere in L.A. that features different brands from all over the world. Its impressive store
has appeared on the SNS of beauty experts in L.A. since it opened last February. The eighth
Sulwhasoo store in the U.S., it has been flaunting Sulwhasoo’s charms with distinct products
and interiors. The products have been developed with Sulwhasoo’s advanced technology, and
are showcased in a cozy space where you can openly communicate with anyone, thus attracting
many customers. This store is only about 20 m2, but you can feel the traditional sentiments
of Korea and try all the products comfortably in an open layout around the smoothly rounded
tester bar. With the year-round bright sunshine in the state of California, the main skin care
concerns are related to wrinkles and skin roughness due to prolonged exposure to UV rays.
Thus, Sulwhasoo has built its reputation on providing powerful solutions that were not offered
before. Sulwhasoo uses the most trusted Korean ingredients through its original technology,
and its products have impressed numerous consumers. Sulwhasoo will continue to share such
unrivalled skin care benefits with the rest of the world.



