Sulwhasoo’s “Korean Art Collaboration” uses a modern reinterpretation of Korean beauty and featured Jin Si-young’s media art to provide new perspective on the luminescent effect delivered by First Care Activating Serum. The collaboration enjoyed a positive reception in March of 2014.
This is our second project, created in collaboration with media artist Lee Lee-nam. It features mobile paintings that reinterpret the works of masters from East and West in a contemporary way. It showcases the artistic meeting between old masters and contemporary artists, as well as the juxtaposition of analogue and digital, to portray the harmony and balance that is central to Sulwhasoo.