News
Concentrated Ginseng Renewing Cream x Media Art – Rejuvenating skin through the renewing power of ginseng-movie

Concentrated Ginseng Renewing Cream x Media Art – Rejuvenating skin through the renewing power of ginseng

ARCHIVE | 2014.11.01

From ginseng's roots to its fruit, Sulwhasoo’s Concentrated Ginseng Renewing Cream uses the entire plant to reinvigorate the skin and restore its original energy.

This artistic video features mother-of-pearl art using contemporary Korean techniques to portray the beauty of ginseng, Sulwhasoo’s signature ingredient.

Sulwhasoo’s “Korean Artist Collaboration” used a modern reinterpretation of Korean beauty and featured the juxtaposition of traditional and modern in an artistic context, using videos of the First Care Activating Serum EX and Luminature Essential Finisher. It has enjoyed a positive reception.

This artistic video is a collaborative effort between Sulwhasoo and media artist Lee Jong-suk, renowned for his work focusing on life force and vitality.