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First Care Activating Serum EX x Media Art – Achieving optimal radiance with the power of the Jaum Balancing Complex™-movie

First Care Activating Serum EX x Media Art – Achieving optimal radiance with the power of the Jaum Balancing Complex™

ARCHIVE | 2015.05.01

Achieving optimal luster with the power of skin balancing Jaum Balancing Complex™ - First Care Activating Serum EX x Media Art

The fifth work from Sulwhasoo’s “Korean Art Collaboration” series under the theme of “reinterpreting traditional beauty through a modern eye.”
First Care Activating Serum EX, which has helped the evolution of Sulwhasoo’s beauty heritage for 18 years, has been reborn.

This video features the work of media artist Kim Yong-min in collaboration with Sulwhasoo on May 2015. It shows the optimal level of radiance achieved through Sulwhasoo’s Jaum Balancing Complex™, which is made using Sulwhasoo's unique technology and five precious ingredients selected out of over 3,000 medicinal herbs. The work also showcases the global popularity of the First Care Activating Serum EX, which changed the beauty routine of women in the world.

Enjoy watching the fourth generation of First Care Activating Serum, with the added Sulwhasoo wit shown through interesting pop art.