A star beauty product with an unrivalled reputation around the world, “First Care Activating Serum”
First Care Activating Serum is the essence of Sulwhasoo’s philosophy in a bottle, restoring harmony and balance to your skin. The primary ingredient, Jaum Balancing Complex™, has been upgraded using Sulwhasoo’s innovative and exclusive technology, leaving your skin with an incredible radiance.
Sulwhasoo, a global beauty leader
Sulwhasoo has captivated women around the world as the first hanbang brand using traditional Korean medicinal knowledge and techniques. Starting with its launch in Hong Kong (China) in 2004, it now has stores in ten countries, including Mainland China, Taiwan, Singapore and Thailand. Its global best-selling product is the highly regarded First Care Activating Serum.
Sulwhasoo is rewriting the history of global beauty
Sulwhasoo has been captivating women around the world with highly effective products that encompass both brand philosophy and the ancient wisdom of Asian beauty secrets. In Hong Kong (China), its first overseas launch destination, Sulwhasoo is regarded as the top Korean luxury beauty brand, and its products have topped wish lists for years. Among Thailand’s high society, Sulwhasoo has proven to be a highly popular brand, and it has changed the beauty routines of many women. Research conducted in 2014 by the Chinese People’s Daily showed that Sulwhasoo was the most favored Korean brand for Chinese women, proving the brand’s status as a global beauty leader.
First Care Activating Serum – the skincare choice for women around the globe
“With the pollution and yellow dust in Beijing, I need to pay special attention when I choose my skincare products. So I chose Sulwhasoo’s First Care Activating Serum. It balances my skin in any condition, leaving it feeling healthy and radiant all day long.”
Chinese actress Liangjiang
“I have always admired Korean women’s radiant skin. So perhaps it was natural that I chose Sulwhasoo’s First Care Activating Serum. This is the only product that satisfies me, with its precious ingredients and the moisturizing radiance it provides my skin.”
Thai makeup artist Pearypie