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First Care Activating Serum

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First Care Activating Serum
  • Functions Wrinkle reduced
  • Size 60ml/90ml/120ml
  • Ingredients

    WATER / AQUA / EAU, ALCOHOL DENAT., BUTYLENE GLYCOL, BETAINE, 1,2-HEXANEDIOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, GLYCERYL POLYMETHACRYLATE, CARBOMER, PEG-60 HYDROGENATED CASTOR OIL, TROMETHAMINE, PROPANEDIOL, GLYCERYL CAPRYLATE, JUGLANS REGIA (WALNUT) SEED EXTRACT, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, FRAGRANCE / PARFUM, ETHYLHEXYLGLYCERIN, ADENOSINE, LIMONENE, METHYL TRIMETHICONE, DISODIUM EDTA, XANTHAN GUM, CELLULOSE GUM, CARRAGEENAN, HONEY / MEL / MIEL, MADECASSOSIDE, REHMANNIA GLUTINOSA ROOT EXTRACT, PENTYLENE GLYCOL, OPHIOPOGON JAPONICUS ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, LINALOOL, LYCIUM CHINENSE FRUIT EXTRACT, POLYGONATUM ODORATUM RHIZOME EXTRACT, BIOSACCHARIDE GUM-1, PROPYLENE GLYCOL, ZIZIPHUS JUJUBA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, PUERARIA LOBATA ROOT EXTRACT, NATTO GUM, GLYCYRRHIZA URALENSIS (LICORICE) ROOT EXTRACT, PRUNUS MUME FRUIT EXTRACT, CITRONELLOL, CITRAL, GERANIOL, HYDROGENATED LECITHIN, BHT, CITRIC ACID, LENTINUS EDODES EXTRACT, TOCOPHEROL, HYDROLYZED SOYBEAN EXTRACT, PAEONIA ALBIFLORA ROOT EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT

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Product Characteristics

23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum

The fifth generation JAUM Activator™ is more powerful than ever as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day.

Bestseller serum product. Sulwhasoo sells 1 product every 10 seconds*

- 400,000 customers** have purchased 10 or more bottles**
- Ranked no. 1 in the anti-aging and serum category for 7 consecutive years***

(*January ~ December 2018, based on cumulative sales in Korea/ **Based on in-house data extracted by AmorePacific for customers who have purchased the First Care Activating Serum product since its launch in 1997 to 2019/ ***2013 ~ 2016, Beaute Research Korea)
The powerful fifth-generation JAUM Activator was developed by using the “Youth Master Technology”, the latest form of biotechnology of Sulwhasoo JAUM Activator takes care of the entire ecosystem surrounding the skin and creates a firm and healthy foundation.
Essential Anti-Aging “First Care” that awakens the natural power of the skin First Care Activating Serum is formulated for everyday use immediately after face washing, as it enhances the regenerative power and protective barrier of the skin to achieve that soft and radiant look.
Signature fragrance and texture that are both refreshing and easily absorbed into the skin Sulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed into any skin type. It has infused a soothing scent to enhance the efficacy of the formula and provide customers with an excellent experience.

Fifth generation JAUM Activator awakens the natural power of the skin

A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.

Youth Master Technology 
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.

Activate your skin’s natural abilities,
to rejuvenate it with just one bottle a day

SKIN YOUTH INDEX
Total anti-aging index that intuitively shows Sulwhasoo’s skin improvement based on 6 indexes(Hydration / Radiance / Translucency / Wrinkle reduction / Brightness / Skin barrier).

SKIN YOUTH INDEX
  • Improved Hydration : +10.76%
  • Improved Radiance : +7.64%
  • Improved Translucency : +1.6%
  • Reduced Wrinkle : -4.85%
  • Improved Brightness : +1.7%
  • Skin barrier (Improved Moisture loss) : +16.98%

* Clinical Trial Results | Subjects: 32 subjects (ages 35~59) / Trial Period: August 26, 2019~November 29, 2019 / Testing Agency: P&K Skin Research Center Co., Ltd.
* SKIN YOUTH INDEX | Standard score of clinical test result, Skin before improvement 100.

SKIN YOUTH INDEX

Improvement of total anti-aging index based on 6 indexes

  • Hydration
  • Radiance
  • Translucency
  • Wrinkle
  • Brightness
  • Skin barrier

Benefits of the First Care Activating Serum are proven to be 99% by consumers worldwide

* 539 female consumers in their 30s and 40s (Korea, China, Singapore, and the Americas) | September ~ November 2019 (HUT for 4 weeks) | Survey Agency: REMOTION
  • Improved Skin Condition : 97% (In the following morning)
  • Comfortable skin experience : 99%
  • Moist and smooth skin texture : 98%
  • Firmer Skin : 94% (In the following morning)
  • Stronger protective skin barrier : 96% (Expected Benefits From Long-Term Use)
  • Healthier skin : 97% (Expected Benefits From Long-Term Use)

How to Use

How to use

1 STEP
After cleansing your face, use the product immediately to begin your anti-aging routine.

2 STEP
Cleanse your face in the morning/evening. Pump the applicator 2~3 times to dispense the product onto your hands, then cup both hands together to inhale the fragrance.

3 STEP
Use your fingertips to apply the product on your skin, then gently wrap your face with your palm to improve absorption.