Sulwhasoo Snowise Brightening UV Protector Upgrade Edition

Anti-pollution, brightening sun cream protecting the skin from UV rays and fine dust

• - Protecting the skin to have a flawless clean look by preventing the adherence of harmful materials and preventing strong UV raysl
• - 2 different colors for different skin expressions

Sulwhasoo, Amorepacific’s Holistic Beauty brand, which delivers the beauty of harmony and balance inspired by Asian philosophy and wisdom, releases the upgraded Snowise Brightening UV Protector, a dual-functional sun cream with anti-pollution and brightening effects. The upgraded Snowise Brightening UV Protector protects the skin from the damaging impacts of UV rays and fine dust and keeps the skin looking clean and flawless.

A brief exposure to harmful external factors such as UV rays and fine dust can cause rapid damage to the skin. The UV ray exposed skin easily develops an uneven skin tone, dryness, and photoaging while fine dust particles laced with heavy metals and air pollutants undermine the skin’s defensive barrier and lead to various skin troubles.

Recognizing the importance of skin protection, Sulwhasoo presents the upgraded Snowise Brightening UV Protector, a multi-care UV protection solution, with anti-pollution and toning-up effects. The upgraded Snowise Brightening UV Protector protects the skin from UV rays and fine dust, presenting a blemish-free and clear look.

The upgraded Sulwhasoo Snowise Brightening UV Protector presents even stronger UV protection with Block Brightening Technology and features Sulwhasoo’s proprietary Skin Coating Film Technology to prevent the adherence of harmful materials to skin, shielding it from harmful external aggressors. Upgraded to SPF50+/PA++++, Sulwhasoo Snowise Brightening UV Protector offers stronger UV protection than ever before, featuring the highest UV protection grade that Korean sunscreens can have. In addition, Snowise Brightening UV Protector contains White Cloud Grass, which reduces skin dullness caused by fine dust.

Unlike other sunscreen products, Snowise Brightening UV Protector has a lightweight, fluffy texture that blends into the skin smoothly without leaving a heavy feel. Known for its high reflective index, the vegetable oil used in Snowise Brightening UV Protector boast its adherence to the skin along with providing subtle radiance while leaving a soft feel on the skin.

The upgraded Snowise Brightening UV Protector comes in two variants to choose from: Soft Glow, which makes the skin look natural and glowing and Soft Peach with a toning-up effect upon application.

Including Sulwhasoo’s own ginseng oriented brightening ingredient White Ginseng Saponin, the 2017 Sulwhasoo Snowise line includes the newly upgraded ‘Snowise Brightening UV Protector’, ‘Snowise Brightening Water’, ‘Snowise Brightening Emulsion’, ‘Snowise Brightening Eye Serum’, as well as ‘Snowise Brightening Serum’, ‘Snowise Brightening Cream’, ‘Snowise Brightening Spot Treatment’, ‘Snowise Brightening Mask’, ‘Snowise Brightening Exfoliating Gel’, and ‘Snowise EX Cleansing Foam’. Sulwhasoo Snowise Line is available at Sulwhasoo counters in department stores nationwide.