The roots of an ageless passion
Ginseng is Sulwhasoo’s most foundational ingredient and the root of the beauty that is created by many of its products. The company’s anti-aging technology has evolved many times throughout the past few decades based on its knowledge of the properties of ginseng. Starting as ABC Ginseng Cream, which was released in 1966, the “first-generation” Concentrated Ginseng Renewing Cream appeared on the market in 2000. Sulwhasoo’s research on ginseng over the past 55 years, culminating in the fifth generation of this cream in 2021, is unrivaled in the global cosmetics industry: by discovering the key component of ginseng and objectively proving its efficacy for the skin, the company achieved the challenging feat of establishing a connection between ingredients used in Oriental medicine and modern science. The biggest example of this is GINSENOMICSTM, an anti-aging complex created for an effective application of saponin, of which Korean ginseng has the highest concentration, for the skin, using the independently-developed technologies of the Sulwhasoo Heritage & Science Center. GINSENOMICSTM is highly effective in addressing the causes of visible skin aging and is a powerful ginsenoside created from a very rare type of saponin (with 1,000 grams of ginseng being needed to make just one gram), the effect of which has been amplified by over 6,000 times using Sulwhasoo’s signature biotechnologies. The product that offers the greatest anti-aging benefits of GINSENOMICSTM is the Concentrated Ginseng Renewing Cream.
Concentrated Ginseng Renewing Cream EX, which has been one of Sulwhasoo’s most beloved steady sellers for two decades and was named the No. 1 anti-aging cream for six consecutive years (based on domestic sales data in Korea, 2015-2020; Beaute Research Korea), is back in 2021 in its fifth and most effective version. GINSENOMICSTM, a ginseng-based concentrate, helps you create firm, supple skin through a triple resilience-boosting mechanism that replenishes, supports, and strengthens. It makes the skin stronger by invigorating its vitality and boosting its ability to proactively respond to diverse external irritants and changes. In a clinical study conducted by Sulwhasoo on 31 female respondents between the ages of 30 and 60, 83 percent responded that their skin felt suppler 24 hours after using the cream-an accomplishment that can be credited to the addition of ginseng peptides to GINSENOMICSTM to maintain skin tautness.
Another noteworthy feature of the 2021 Concentrated Ginseng Renewing Cream EX is that it is available in two versions based on fragrance and texture: the “EX” feels light and refreshing upon application and has a ginseng flower scent, while the “Classic” has a thicker texture and subtle ginseng scent.
From the moment it is applied, Concentrated Ginseng Renewing Cream EX offers an unprecedented level of skin firmness. It is the quintessence and pinnacle of anti-aging cosmetic care, and other companies will be hard-pressed to imitate it.