Taking 18 years of beauty heritage a step further Sulwhasoo Presents First Care Activating Serum EX Unveiling Elevated Nourishing Power

HONG KONG (CHINA) | 2015-07-03

Since the debut of First Care Activating Serum in 1997, this boosting essence based on Korean medicinal herbs has been one of the bestsellers of prestigious skincare expert Sulwhasoo. Representing a breakthrough in skincare, the First Care Activating Serum is applied right after cleansing to create optimal skin conditions where the effectiveness of subsequent beauty products can be maximized. As the key that unlocks the secret of healthy skin, it promotes blood circulation, quenches and nourishes dry skin, and reveals the harmonious beauty within. For 18 years, Sulwhasoo has committed to refine the formula and is proud to present First Care Activating Serum EX, the fourth generation of the hero product, in 2015.

By bringing together Korean beauty wisdom and the innovative PREXtract Process™ technology, First Care Activating Serum EX fully unleashes the power of its core ingredients with the help of the exclusive JAUM Balancing Complex™ that nourishes dry skin and elevates the skin to a new level of clarity. Inspired by the yin-replenishing theory stated in Donguibogam, Sulwhasoo has selected peony, rehmannia, sacred lotus, solomon’s seal and white lily out of 3,000 herbs to represent the five natural elements and developed the JAUM Balancing Complex™ that effectively addresses five key skin problems caused by environmental pollutions and aging, adds natural radiance to skin by restoring a balance in five fundamental aspects of the skin - regeneration, vitality, nutrition, clarity and resilience. The anti-oxidizing power has also been strengthened by 1.8 times to help restore the ideal balance and facilitate the absorption of subsequent skincare products, revealing the healthy and glowing complexion.

With the exclusive PREXtract Process™, the active herbal ingredients in JAUM Balancing Complex™ showcase optimal effectiveness and continuously nourish and rebalance the skin from deep within. The refreshingly light and watery formula ensures faster absorption and infuses the skin with a fine translucence, creating an exclusive experience of the ultimate radiance to bring harmony and balance to skin.

First Care Activating Serum EX $640/ 60ml
To be launched on 3rd July 2015

JAUM Balancing Complex™ revitalizes the natural radiance

The JAUM Balancing Complex™ contains nourishing extracts of peony, rehmannia, sacred lotus, solomon’s seal and white lily that restore the yin-yang balance of the skin and enhance the potency of subsequent skincare products.

Peony

Addressing yin deficiency, peony contains tannin and paeoniflorin that soothe and heal inflammation, maintaining the optimal skin conditions. According to Donguibogam, peony can promote the flow of qi and blood, and nourish internal organs so as to keep the vigor and brilliance of the skin.

Rehmannia

Rehmannia is a nourishing and anti-oxidizing herb that promotes blood circulation and maintains the healthy balance of the body. Rich in glycosides, rehmannia can purify skin cells and boost metabolism. This yin-replenishing ingredient also hydrates and brightens dull skin tone.

Sacred Lotus

Containing flavonoids, minerals and essential oils, sacred lotus can calm and soothe the mind and promote blood circulation to restore the even skin tone and fineness.

Solomon’s Seal

The highly hydrating Solomon’s seal is rich in minerals that help improve skin resilience and eliminate internal heat.

White Lily

White lily promotes the circulation of bodily fluids and has calming effect. The proteins, vitamin B and essential oils it contain can refine pores and relieve inflammation, perfecting the fine and soft skin.

Cutting-edge PREXtract ProcessTM awakens inner beauty

Embodying Sulwhasoo’s revolutionary skincare technology and centuries-old Korean beauty wisdom, the patented PREXtract ProcessTM extracts the JAUM Balancing ComplexTM by treating peonies, rehmannias, sacred lotuses, solomon’s seals and white lilies under extremely high pressure so as to cause changes to the cell structure, making it possible to easily extract active ingredients of JAUM Balancing ComplexTM, which are deeply hidden behind the cell walls. Accordingly, PREXtract Process™ increases the concentration rate of active ingredients by 180% compared to the original JAUM Balancing ComplexTM, bringing greater balance to skin’s regeneration, vitality, nutrition, clarity and resilience. By normalizing the regeneration cycle of the skin, JAUM Balancing ComplexTM, a strong anti-oxidant comparable to vitamin C, awakens the hidden vigor of the skin. It has been clinically proven that the new formula surpasses the original one in improving the regenerative ability, vitality, resilience, clarity and moisture level of the skin, rejuvenating the skin from within.

How to use: After cleansing in the morning and at night, take 2-3 pumps of the serum and apply on your face with finger tips. Press gently with your palms to faciliate absorption.

The last step of skincare regimen, Restore your skin's Fresh Radiance
Luminature Essential Finisher

In 2013, Sulwhasoo launched the brand-new Luminature Essential Finisher to conclude the beauty regimen by locking the nutrients and restoring the clear radiance of the skin, completing the radiant beauty. Perfectly marrying precious Korean medicinal herbs and advanced technologies, it works in synergy with First Care Activating Serum to assure optimal skin care result. These ingredients maximize the absorption and efficacies of subsequent skincare products, regulate the skin’s restoration system and unveil the natural glow from within.

Key ingredient: Green Ginseng Complex™

Each Luminature Essential Finisher contains the essence of 5 ginseng roots and 110 green tea bags. It is rich in Compound K that powerfully defends the skin against aging and promotes the circulation of blood and qi. Cathelicidin that can suppress bacteria growth forms a water-locking barrier with the lipid to maintain a healthy moisture circulation. The naturally moisturising factor, Filaggrin, is also activated to fill up the gaps between tissues for a supple and translucent look.

How to use

Use in the morning after the basic skincare regime but before applying sunscreen and makeup. Take two pumps on palm and apply it evenly on the face. Use at night after the basic skincare regime and pat until fully absorbed. Gently massage on the forehead, inner eye corners, nose wings, philtrum and cheek crevices to stimulate the circulation of blood and qi.

Luminature Essential Finisher $650/ 80ml