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Snowise Brightening Line </br> The secret to ‘Volume Brightening’ for skin’s translucent and inner-glow Sulwhasoo launches Snowise Brightening Line image

Snowise Brightening Line
The secret to ‘Volume Brightening’ for skin’s translucent and inner-glow Sulwhasoo launches Snowise Brightening Line

HONG KONG (CHINA) | 2016-05-08
  • * Enrich precious White Ginseng ingredients
  • * Unveil skin’s translucent inner-glow by ‘Volume Brightening’
  • * Infuse skin with collagen to boost resilience while reduces dullness and discoloration

Sulwhasoo, a holistic beauty brand that presents the beauty of harmony and balance inspired by Asian philosophy and wisdom, releases ‘Snowise Brightening Line’ which infuses skin with collagen for a translucent inner-glow with precious White Ginseng. It presents “Volume Brightening” to derive translucent inner-glow by stimulating skin resilience and suppressing melanin production.

“White Ginseng synergies for a stronger essential formula”

Sulwhasoo has enriched precious White Ginseng ingredients, White Ginseng saponin and White Ginseng polysaccharides, to infuse skin with collagen, firm up the skin and reduce dullness and discoloration. White Ginseng formula is developed by applying the skin transfer technology to White Ginseng that is cultivated and processed in a natural environment to capture the pure energy. The brightening energies of White Cloud Grass™ have been applied to the soothing and circulating efficacies of White Ginseng for easy penetration with exceptional skin-friendliness.

“Volume brightening effect to enhance the radiance of youthful skin”

APromotes collagen generation and inhibits excess melanin for distinct whitening care that brings out the youthful radiance from deep within. You can experience firmly replenished resilience and flawlessly clear skin tone correction at the same time.

Through comprehensive upgrades encompassing ingredients to product efficacy and design, ‘Snowise Brightening Line’ presents five products - Snowise Brightening Serum, Snowise White Brightening Exfoliating Gel, Snowise Brightening Cream, Snowise Brightening Mask and Snowise Brightening Spot Treatment, making skin firm and resilient with a transparent inner-glow.

Snowise Brightening Serum HK$1,350/ 50ml Snowise Brightening Mask HK$840/ 10 sheets Snowise Brightening Exfoliating Gel HK$360/ 100ml Snowise Brightening Spot Treatment HK$840/ 25ml Snowise Brightening Cream HK$870/ 50ml

To be launched on 1 Mar, 2016

Snowise Brightening Serum

It enriched with precious White Ginseng infuses skin with collagen to boost resilience, while reducing dullness and discoloration. Snowise Brightening Serum contains White Ginseng saponin, which is Sulwhasoo’s proprietary whitening agent and the world’s first ginseng-derived whitening ingredient, to firm up the skin and suppress excessive melanin production. In addition, the upgraded Snowise Brightening Serum contains White Ginseng polysaccharides, which are 2.5 times more concentrated than before, to keep your skin hydrated and achieve skin clarity as if it glows from within. Snowise Brightening Serum unveils your skin’s translucent, inner-glow, presenting a vibrant and radiant looking skin all day.

Snowise Brightening Mask

It brings instant clarity and firmness to the skin. Each mask is individually fermented in White Ginseng for 2 weeks, and the Bio-Cellulose mask is treated with Snowise Brightening Serum. It delivers a distinctive whitening care solution by fully delivering active ingredients to the skin to derive a translucent inner-glow. The skin looks brighter and feels more plump, right after the use of the mask.

Snowise Brightening Exfoliating Gel

It contains natural White Ginseng powder in gel formula, removes excess sebum from skin, leaving it clear and smooth. Snowise Brightening Exfoliating Gel, which is formulated with fine powders of White Ginseng and walnut’s skin, removes dead skin cells. The Honey and Beta Glucan extract absorbs excess sebum, adding a refreshing feel to the skin, and at the same time controls moisture balance , keeping it hydrated and firm and free from tightness and dryness after washing.

Snowise Brightening Spot Treatment

It suppresses development of dark spots and freckles by preventing melanin pigmentation and provides a localized treatment for the troublesome surrounding areas. The White Ginseng ingredient delivers a three-step skincare, ranging from production to proliferation and prevention of melanin, and hydrating sensitive dry skin areas with dark spots and freckles. Snowise Brightening Spot Treatment, upgraded with a gel-cream texture, gives a refreshing touch without any clumping and sticky feeling. It creates a smooth layer on the skin when applied widely, and absorbs nicely into the skin when applied narrowly.

Snowise Brightening Cream

The anti-aging and whitening eye cream contains a high concentration of Compound K that constantly rejuvenates the skin and promotes the regeneration of collagen. Wrinkles around the eyes are smoothed and puffiness is relieved, yet delicately firms the vulnerable eye area. White Ginseng Saponin help brighten eye area and improve dullness. With a mesh-like texture that can be easily absorbed by the skin, the cream fills wrinkles and fine lines and lifts the eye contours effectively.

It boosts skin clarity, radiance and hydration through its active brightening ingredient, which has excellent soothing and moisturizing effects. Snowise Brightening Cream fills the skin with moisture and creates long-lasting brightening effects by restoring skin barriers, which have been weakened by pigmentation. Its velvety texture spreads out smoothly over the face, moisturizing the skin with a refreshing finish, leaving no sticky feeling on the surface.