Purifying, Moisturizing and Filling the Skin
Deeply with Nutrients

In Joseon Dynasty, people were taught to strive for inner and physical beauty based on Confucian morals and ethics. To make skin fair and radiant, our ancestors occasionally used beeswax (i.e.by product of honey) and spread it across the skin, similar to facial masks people do today. At times, our ancestors used powdered iris roots or powdered apricot seeds in diluted water with a mixture of eggs or honey and garlic to use as facial masks in the same way modern people use. To this day, Korean women consider it important to keep their skin clean, hydrated, and nourished for a radiant skin base. Sulwhasoo’s latest renewal on two of its facial mask products, and release of brand new products was driven by its desire to help customers clear up skin tone and smoothen skin texture to provide a much more radiant skin. The newly released “Herbal Clay Purifying Mask” thoroughly removes waste products clogging up the skin pores or stuck between fine wrinkles by wrinkles clay particles sourced from the Yellow Sea, known as one of the three most renowned mud flats in the world. This mask has herbal medicine-based complex and natural PHA ingredients that help cleanse the skin and exfoliate
dead skin cells.

Its gel cream-type formula keeps the skin moist and prevents the mask from drying up, and makes sure it does not stretch the skin too tightly. Another new product, the “White Ginseng Radiance Refining Mask,” adds a silky smooth glow to the skin by gently removing dead skin cells and bodily waste products using one of the rarest and most precious ingredients in the world White Ginseng. The product functions both as a scrub (exfoliator) and facial mask, offering a sensual experience that you would typically expect from a high-end spa treatment simply through taking a relaxing shower. Sulwhasoo also launched renewed versions of “Overnight Vitalizing Mask” and “Clarifying Mask” featuring much stronger efficacies. The Overnight Vitalizing Mask, which retained its top rank in the overnight face mask category for four consecutive years between 2015 and 2018, now comes with a new Nutritive RED Elixir™ formula featuring pomegranate extract. Pomegranate is an ingredient known for its excellent antioxidant properties. Overall, the renewed Overnight Vitalizing Mask supplies ample amount of moisture and nutrition overnight to deliver radiance and energy to skin in the morning. The hydrating moisture layer created by the skin-friendly formula keeps the skin from feeling stuffy and clogged up, while the herbal aroma from the Comfort Wave Technology™ calms and soothes your mind and skin. Last but not least, the Clarifying Mask, with sales of more than 89 million units worldwide, is a peel-off mask which delivers the level of performance its reputation commensurate with - completely removing dead skin cells and bodily waste from the skin.