Sulwhasoo Bukchon
Flagship Store

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Sulwhasoo’s Bukchon flagship store, the House of Sulwhasoo,
captures Korean values and beauty interpreted from a contemporary perspective.

Start your beautiful journey at the House of Sulwhasoo, a place where tradition meets modern aesthetics.

Sulwhasoo’s Bukchon flagship store,
the House of Sulwhasoo,
captures Korean
values and beauty interpreted from a
contemporary perspective. Start your beautiful
journey at the House of Sulwhasoo, a place
where tradition meets modern aesthetics.

BUKCHON HISTORY

Bukchon, a bastion of tradition in the heart of Seoul. House of Sulwhasoo in Bukchon

With its beautiful and harmonious mix of tradition and modern aesthetics, Bukchon shares something fundamentally common with Sulwhasoo’s philosophy, which has inspired the brand to continue its cultural mecenat initiative, “Beauty From Culture.” As you make your way slowly up the main road through Gahoe-dong, and between the royal palaces of Gyeongbukgung and Changdeokgung, you will soon find a Hanok residence that blends in naturally with its surroundings.

A hybrid between a Hanok from the 1930s and Yangok from the 1960s filled with Sulwhasoo’s unique styling

Sulwhasoo embarked on its journey towards true beauty by melding a Hanok (traditional Korean architecture) residence built during the 1930s with a Yangok (Western architecture) residence built during the 1960s. Sulwhasoo removed the embankment dividing the two properties, and created an open courtyard to connect the Hanok and Yangok houses. Then, like a woman with a discerning eye for value in traditional aesthetics would, Sulwhasoo filled out every part of the residence in a way that would allow customers to experience the contemporary beauty Sulwhasoo had found from grafting the two architectural styles.

House of Sulwhasoo blends traditional aesthetics with contemporary sophistication

Choi Wook, Head Architect of ONE O ONE Architects, which took the lead in the architectural elements of the House of Sulwhasoo project, determined that the open space between the roof and the floor is key to a Hanok building, and thus designed the Hanok section of the residence in a way that made it completely visible from the outside. To preserve the more traditional elements of the two buildings, Choi kept the original pillars and rafters from the Hanok and the structural framework of the Yangok as much as possible. To round out the overall design for the House of Sulwhasoo, Choi also kept the marble slab near the doorway and wall tiles, which would have been novelties when the two houses were originally built.

Bukchon, a bastion of tradition in the heart of Seoul. House of Sulwhasoo in Bukchon

With its beautiful and harmonious mix of tradition and modern aesthetics, Bukchon shares something fundamentally common with Sulwhasoo’s philosophy, which has inspired the brand to continue its cultural mecenat initiative, “Beauty From Culture.” As you make your way slowly up the main road through Gahoe-dong, and between the royal palaces of Gyeongbukgung and Changdeokgung, you will soon find a Hanok residence that blends in naturally with its surroundings.

A hybrid between a Hanok from the 1930s and Yangok from the 1960s filled with Sulwhasoo’s unique styling

Sulwhasoo embarked on its journey towards true beauty by melding a Hanok (traditional Korean architecture) residence built during the 1930s with a Yangok (Western architecture) residence built during the 1960s. Sulwhasoo removed the embankment dividing the two properties, and created an open courtyard to connect the Hanok and Yangok houses. Then, like a woman with a discerning eye for value in traditional aesthetics would, Sulwhasoo filled out every part of the residence in a way that would allow customers to experience the contemporary beauty Sulwhasoo had found from grafting the two architectural styles.

House of Sulwhasoo blends traditional aesthetics with contemporary sophistication

Choi Wook, Head Architect of ONE O ONE Architects, which took the lead in the architectural elements of the House of Sulwhasoo project, determined that the open space between the roof and the floor is key to a Hanok building, and thus designed the Hanok section of the residence in a way that made it completely visible from the outside. To preserve the more traditional elements of the two buildings, Choi kept the original pillars and rafters from the Hanok and the structural framework of the Yangok as much as possible. To round out the overall design for the House of Sulwhasoo, Choi also kept the marble slab near the doorway and wall tiles, which would have been novelties when the two houses were originally built.

SULWHASOO BUKCHON
ROOM GUIDE

Gallery Chang

A space where you can experience Sulwhasoo’s perspectives and insights evolving with the seasons

Reception

A space where you can begin your journey through the House of Sulwhasoo with a warm welcome filled with the brand’s discerning eye for aesthetics

Craft

A space where you can directly experience and identify with the traditional aesthetics, which Sulwhasoo has elevated with works of craft and art

Scene

A space that showcases the beauty of tradition accrued over time and stories from the past using various accessories

Embellish

A space for decorations that take you one step closer to the beauty passed through time

Boutique YUN

A space to meet products recommended by Sulwhasoo, including some exclusive items

Boutique ONE

A space where you can freely experience products that embody Sulwhasoo’s narrative and legacy on your skin

Jihambo

A packaging space that showcases the special care and quality Sulwhasoo aspires to offer with its “Jihambo” packaging (box of wisdom wrapped in a special cloth)

Salon

A space filled with an intellectual from beauty where can leisurely enjoy tasteful writings, music, and accessories curated by Sulwhasoo

Garden

A space for a stroll that melds tradition and modernity with a 60-year-old Juniper tree and newly rooted plants

EXCLUSIVE

  • PRODUCT BUKCHON FLAGSHIP STORE ONLY First Care
    Activating Serum
    White Porcelain Edition

    White porcelain from the Joseon Dynasty captures a sense of affluence within an elegant and simple lifestyle with no unnecessary embellishments.

    Inspired by white porcelain that embodies the unique Korean sense of aesthetics,
    the First Care White Porcelain is a signature product available exclusively at Sulwhasoo’s Bukchon store.
    It adds a warm and clear radiance to make your skin glow naturally like white porcelain.

    ₩ 14O,OOO
    90ml




  • PRODUCT SULWHASOO HERBAL SOAP
    COLLECTION 4

    Carefully crafted premium soap
    Sulwhasoo Herbal Soap Collection

    ₩ 4O,OOO
    200g
  • SERVICE Jihambo

    Jihambo is Sulwhasoo’s unique packaging service inspired by the wisdom found in Korean tradition and the brand’s sincere desire to deliver good fortune to its customers.

    Sulwhasoo’s unique, high-quality packaging service is backed by each element in the packaging service, which has been carefully selected to be elegant without being overly extravagant.

SULWHASOO BUKCHON FLAGSHIP STORE

  • LOCATION
    47, Bukchon-ro, Jongno-gu, Seoul (exit no. 2 at Anguk station, walk towards the Gahoedong Catherdral)
  • HOURS
    10:00 ~ 20:00, daily
    * Closed every first Monday of the month,
    New Year's Day, Seollal, Chuseok
  • CONTACT
    02-762-5743 PARKING : Unavailable (please use a nearby public parking lot)