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First Care Activating Serum
First Care Activating Serum 2
First Care Activating Serum 3
First Care Activating Serum 4
First Care Activating Serum 5
First Care Activating Serum 6

First Care Activating Serum

An indispensable, anti-aging essence that produces stronger, more radiant skin with an all-around skin moisture barrier

Size
  • Skin Type All types
  • Skin Benefits Skin moisture barrier, Anti-aging

56% Immediately upon application Reinforced skin moisture barrier*
Feel stronger skin moisture barrier

A single bottle delivers skin looks healthier
every day**

  • Improved moisture level +10.76%
  • Reduced eye area visibly wrinkles -4.85%
  • Improved clarity +1.6%
  • Improved radiance +7.64%
  • Improved resilience +11.07%

* Limited to instantaneous effects

** Based on a 8-week clinical study on 32 Asian women ages 35-59

97% Immediately upon application / Following day Improved skin condition**
Feel stronger skin moisture barrier

Exceeding customer expectations after using
the product for 4 weeks

  • 96% agreed skin felt protective
  • 94% agreed skin protective capacity improved
  • 95% agreed skin felt stronger

** Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)

FIRST CARE
ACTIVATING SERUM

Your skin, More radiant than ever
with First Anti-aging Care

Best-selling essence sold
every 10 seconds*

- 400,000 customers who have purchased
a minimum of 10 bottles**
- Ranked 1st in the boosting essence category for 9 consecutive years***
- First product to reach KRW 3 trillion
in cumulative sales****

*Based on domestic cumulative sales from January to December 2018
**Based on internally extracted AmorePacific data for customers who
purchased the First Care Activating Serum from its first release in 1997 to 2019
***Kantar 2012~2020, based on domestic purchase amount
****Based on product sales within AmorePacific from its first release in 1997 to August 2020

Youth Master Technology™ developed by Sulwhasoo as the world’s first
anti-aging Skin moisture barrier technology of its kind

Sulwhasoo spent 24 years of research into Korean herbal medicine and its anti-aging technology for the skin moisture barrier. When the "skin moisture barrier master key" is activated, the vitality hidden inside your skin awakens and protects the skin moisture barrier inside and out.

Stronger and more radiant-looking skin

Natural capacity to Deliver stronger and more radiant-looking skin.
Using the First Care Activating Serum
- Improved skin condition (following day) 97%
- Firmer looking skin (following day) 94%

* Based on an independent consumer study on 539 Asian women between ages 30 and 40, after 4 weeks (total of 4 weeks HUT)

Fresh and soothing signature fragrance and texture

A formula technology that helps the serum to absorbs quickly and refreshingly into various skin types.
Combined with a soothing fragrance, it boosts sensory satisfaction for all customers.

Nutrient-rich resilience synergy serum duo

Enjoy more benefits with the Sulwhasoo serum duo.
Reinforce the skin moisture barrier with the First Care Activating Serum, and improve its resilience with the Concentrated Ginseng Renewing Serum.

Sulwhasoo Heritage and Science Center

The Sulwhasoo Heritage and Science Center is Sulwhasoo's research center that represents the beauty of oriental medicine science. From research on herbal ingredients, including ginseng, to the use of big data, the Sulwhasoo Heritage and Science Center studies traditional herbal ingredients and the latest developments in dermatology.

TIP

The First Care Activating Serum is the “first step” in your beauty routine, providing an essence that restores balance to your skin.
After cleansing, rub both hands to generate heat, then dispense the First Care Activating Serum on both hands (palms).

Ingredients
WATER / AQUA / EAU, ALCOHOL DENAT., BUTYLENE GLYCOL, BETAINE, 1,2-HEXANEDIOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, GLYCERYL POLYMETHACRYLATE, CARBOMER, PEG-60 HYDROGENATED CASTOR OIL, TROMETHAMINE, PROPANEDIOL, GLYCERYL CAPRYLATE, JUGLANS REGIA (WALNUT) SEED EXTRACT, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, FRAGRANCE / PARFUM, ETHYLHEXYLGLYCERIN, ADENOSINE, LIMONENE, METHYL TRIMETHICONE, DISODIUM EDTA, XANTHAN GUM, CELLULOSE GUM, CARRAGEENAN, HONEY / MEL / MIEL, MADECASSOSIDE, REHMANNIA GLUTINOSA ROOT EXTRACT, PENTYLENE GLYCOL, OPHIOPOGON JAPONICUS ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, LINALOOL, LYCIUM CHINENSE FRUIT EXTRACT, POLYGONATUM ODORATUM RHIZOME EXTRACT, BIOSACCHARIDE GUM-1, PROPYLENE GLYCOL, ZIZIPHUS JUJUBA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, PUERARIA LOBATA ROOT EXTRACT, NATTO GUM, GLYCYRRHIZA URALENSIS (LICORICE) ROOT EXTRACT, PRUNUS MUME FRUIT EXTRACT, CITRONELLOL, CITRAL, GERANIOL, HYDROGENATED LECITHIN, BHT, CITRIC ACID, LENTINUS EDODES EXTRACT, TOCOPHEROL, HYDROLYZED SOYBEAN EXTRACT, PAEONIA ALBIFLORA ROOT EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT