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First Care Activating Serum
First Care Activating Serum 2

First Care Activating Serum

First care serum that awaken skin radiance with JAUM ACTIVATOR™

Size
  • Skin Type All types
  • Skin Benefits Anti-aging

Sulwhasoo

FIRST STEP TO
HEALTHY RADIANCE

FIRST CARE ACTIVATING SERUM

First Care Activating Serum. Serum Activator

1 BOTTLE SOLD
EVERY 10 SECONDS*

First Care Activating Serum. Serum Activator
OVER 400,000 CUSTOMERS
HAVE PURCHASED
MORE THAN 10 BOTTLES**
  • *Based on global sell-in retail as of 2021
  • **Based on product sales within AmorePacific from
    its first release in 1997 to 2021
AWAKEN SKIN RADIANCE
WITH JAUM ACTIVATOR
JAUM Activator, Sulwhasoo’s
anti-aging golden ratio formula,
make your skin look healthier
and awake natural radiance
from deep within, activating the
master of skin universe, caring
the skin’s most essential
element, vital to fight against
signs of aging.
Sulwhasoo’s proprietary
technology derived from
an end-to-end data-driven
product design process
encompassing ingredient
selection, processing,
formulation, and lead time.

AFTER 8 WEEKS OF USE

MAKE YOUR SKIN LOOK MORE RADIANT THAN EVER

Enhances the look of skin radiance +7.64% / Increases hydration +10.76% / Improves the look of skin translucency +1.6%
  • From a clinical study of 32 women
    (ages 35 to 56) after 8 weeks of use,
  • conducted from September 16 to November 15, 2019,
  • by the P&K Skin Research Center, Korea

THE FIRST STEP
SKINCARE ROUTINE

Apply the First Care Activating Serum
right after cleansing.
This unique first step serum instantly absorbs
into your skin. Enjoy the fresh finish it provides
priming your skin from deep within.

FOR A HEALTHY AND GLOWY BOOST IN APPEARANCE

SULWHASOO’S
SIGNATURE SKINCARE PRODUCT

Keep your skin looking healthy and radiant
with First Care Activating Serum.
Follow it up with the perfect combination of
Concentrated Ginseng Renewing Serum EX
and Concentrated Ginseng Renewing Cream EX.
Your skin will look naturally
revitalized and feel replenished.

First Care Activating Serum / Concentrated Ginseng Renewing Serum EX / Concentrated Ginseng Renewing Cream EX

TIP

The First Care Activating Serum is the “first step” in your beauty routine, providing an essence that restores balance to your skin.
After cleansing, rub both hands to generate heat, then dispense the First Care Activating Serum on both hands (palms).

Ingredients
WATER / AQUA / EAU, ALCOHOL DENAT., BUTYLENE GLYCOL, BETAINE, 1,2-HEXANEDIOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, GLYCERYL POLYMETHACRYLATE, CARBOMER, PEG-60 HYDROGENATED CASTOR OIL, TROMETHAMINE, PROPANEDIOL, GLYCERYL CAPRYLATE, JUGLANS REGIA (WALNUT) SEED EXTRACT, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, SCUTELLARIA BAICALENSIS ROOT EXTRACT, FRAGRANCE / PARFUM, ETHYLHEXYLGLYCERIN, ADENOSINE, LIMONENE, METHYL TRIMETHICONE, DISODIUM EDTA, XANTHAN GUM, CELLULOSE GUM, CARRAGEENAN, HONEY / MEL / MIEL, MADECASSOSIDE, REHMANNIA GLUTINOSA ROOT EXTRACT, PENTYLENE GLYCOL, OPHIOPOGON JAPONICUS ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, LINALOOL, LYCIUM CHINENSE FRUIT EXTRACT, POLYGONATUM ODORATUM RHIZOME EXTRACT, BIOSACCHARIDE GUM-1, PROPYLENE GLYCOL, ZIZIPHUS JUJUBA FRUIT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, PUERARIA LOBATA ROOT EXTRACT, NATTO GUM, GLYCYRRHIZA URALENSIS (LICORICE) ROOT EXTRACT, PRUNUS MUME FRUIT EXTRACT, CITRONELLOL, CITRAL, GERANIOL, HYDROGENATED LECITHIN, BHT, CITRIC ACID, LENTINUS EDODES EXTRACT, TOCOPHEROL, HYDROLYZED SOYBEAN EXTRACT, PAEONIA ALBIFLORA ROOT EXTRACT, ZINGIBER OFFICINALE (GINGER) ROOT EXTRACT