A Whole New Energy from Sulwhasoo

Sulwhasoo has dedicated a special section on the second floor of its flagship store for visitors to experience what it feels like to be inside the atelier of illustrator and artist Saki (Eunjin Kwon). Saki created an entirely new design for the First Care Activating Serum “BEAUTY FROM YOUR CULTURE” Limited Edition, which was launched this year in collaboration with Sulwhasoo. Specifically, it mimics the workshop where Saki created her design for the First Care Activating Serum Limited Edition. It features digital paintings, and a collage of diverse and creative colors. It is the perfect place to get a glimpse into how this up-and-coming artist added her distinct design by using the elegant, white porcelain container as her canvas. The new First Care Activating Serum “BEAUTY FROM YOUR CULTURE” Limited Edition comes in a white container and includes illustrated stickers drawn by Saki so users can decorate the container in whichever way they want. Meanwhile, the packaging features a Dancheong (traditional Korean pattern used in architecture) pattern recreated by Saki in the form of a drawing pattern, and five traditional Korean colors that add effervescent energy to the entire product. To celebrate the launching of the First Care Activating Serum “BEAUTY FROM YOUR CULTURE” Limited Edition, Sulwhasoo’s Flagship Store is planning to offer a gift-wrapping service for customers purchasing products worth KRW 100,000 or more in total. Customers can choose from two different wrapping cloth patterns (drawing patterns created by Saki) that they can use at the gift-wrapping service.