
Barrier care for strong and radiant skin
Skin is the first and last fortress that keeps the human body healthy. This is best explained in the description of our skin’s function, which is found in “Donguibogam.” The book says that the skin is the first gateway that filters external stimuli, protects organs in the body, and discharges body waste to facilitate our metabolism. Also, it defines our skin as a mirror that reflects the state of a person’s mind and the presence of disease in five major organs. Thus, taking care of your skin is the right and necessary thing to do since a firm barrier can keep you healthy, beautiful, and emotionally grounded. Our skin, however, is constantly bombarded by elements that can potentially weaken it. That is why we need a special solution designed to help our skin cope with various stimuli, such as powerful UV rays, frequent intake of caffeine, and around-the-clock exposure to blue light, all of which may be difficult to avoid in our day-to-day lives. Fortunately, Sulwhasoo has found wisdom from our traditions, and infused modern science into it to come up with a solution.

Sulwhasoo carefully digitized and analyzed numerous combinations of more than 1,041 raw ingredients and 3,912 or so techniques recorded in renowned Asian medical textbooks to determine how effective they could be on human skin. After rigorous research and testing to find the most efficient combination of ingredients and the “golden ratio” for anti-aging and skincare barrier-reinforcing efficacies, Sulwhasoo developed the JAUM Activator™, and channeled its commitment to create the First Care Activating Serum.
Youth Master Technology was discovered through 24 years of meticulous research at Sulwhasoo. It is the result of 60,000 different technologies, and holds the “master key” that unlocks your skin’s potential to create a stronger barrier. Simply put, it takes care of your skin’s barrier inside and out, boosting its ability to defend and protect the skin against the elements. Furthermore, it delivers the best anti-aging efficacies that deliver resilience, regeneration, anti-oxidation, and radiance.
If you are new on this anti-aging journey, the First Care Activating Serum will prove to be more than enough for your needs. It will take excellent care of your skin to enhance its basic physical strength, improve its hydration, brightness, translucency, and radiance, and reduce wrinkles by creating a healthy foundation. However, if your skin is already showing noticeable signs of deterioration, you should use the First Care Activating Serum to restore the structure inside your skin and create a firmer base, and then use other intensive care products designed to increase resilience and reduce wrinkles for maximum anti-aging benefits. The First Care Activating Serum on its own can provide perfect anti-aging benefits every time you use it, and make your skin strong and radiant, which is what Sulwhasoo believes to be the foundation of healthy beauty.