Get To the Root of Deep Rooted Wrinkles with the Power of Ginseng Launch of Capsulized Ginseng Fortifying Serum – Combining the power of Ginseng and Sulwhasoo’s proprietory technologies
Sulwhasoo, the holistic beauty brand that presents beauty of 'Harmony and Balance' with Asian philosophy and wisdom, organized a regional media event at the prestigious St. Regis Hotel in Singapore on 6 March 2015 to unveil the new Sulwhasoo Capsulized Ginseng Fortifying Serum, its latest addition to Sulwhasoo’s signature Ginseng range.
Together with media guests from Malaysia, the event garnered more than 30 beauty key media and influencers, which was also graced by Sulwhasoo Senior Associate Researcher Mr. Mark Choo and Global Therapist Trainer Ms. Han Da Eun to reveal the brand’s proprietory technologies and demonstrate home care facial massage tips respectively.
Media guests were then ushered to dinner at Stellar @ 1-Altitude, one of Singapore’s highest restaurants where a thoughtfully-planned dinner was served as guests were treated to a panoramic view of the city lights below.
In addition to the launch event, selected local key media and Malaysian media guests were also treated to a 2D1N luxurious staycation at the St. Regis Hotel, which was pre-furnished with toiletries from AMOREPACIFIC, and a welcome pack that consisted of various premium Korean ginseng sweet treats and ginseng berry ampoules to enhance the luxe staycation experience. This campaign generated close to S$400,000 worth of PR value.
Sulwhasoo has advanced to 10 countries around the world such as Malaysia, Mainland China, the US and Thailand. Sulwhasoo is set to establish itself as a global luxury brand, continuing along its growth path around the world and enhancing its brand power.